Social media monitoring includes tracking of online brand mentions and response to the brand activities across the social media platforms. Monitoring helps brand be on top of the engagement and interactions before they might become viral for the wrong reasons. It also helps with online reputation management, maintaining a positive brand image among consumers and identify potential influencers.
There is a wide range of tools available today for social listening and monitoring. The essence of these is crawling and scraping social media platforms to find the brand mentions, track popular hashtags and in-depth analysis in case of enterprise grade tools.
Depending on your requirements you can opt from free to highly sophisticated social media marketing tools. But if you want to monitor specific sites and have customised requirements, web scraping service could be the way to go. With social media scraping you can customise y0ur project requirements to great extent – specific sites, categories, pages or profiles you want to monitor, or if you need specific data that is not available via tools – all these could be met with social media scrapers. You can build your own analytics using the data.