Market Research Data Extraction
Market research data, combined with analytics, is a uniquely valuable asset for any business. When harnessed correctly, data yields around 15 to 20 percent growth in revenue. However, geo-location restrictions, growing need for speed, and difficulties in gathering data at scale are increasing market researchers’ challenges.
Overwhelming amount of data makes it difficult to separate out from the noise; making it manually impossible to scan through the high volume of data generated by IoT devices and internet usage today. The manually collated data using primary and secondary research methodologies includes a higher quality and sample size risks Cutting edge technologies including web scraping, machine learning and AI, are boon to market research companies, extracting required primary data for the researches in record time.