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Media Monitoring using Web Crawling | PromptCloud
 

Media Monitoring using Web Crawling

Client: A popular marketing agency from the USA

Offering: Site-specific crawl and extraction

Challenge: The client wanted to extract blog details from a blog feed reader platform. The data was required from blogs that belonged to following categories – Street Style, Fashion, Beauty, Food & Drink, Home Decor, Lifestyle and Fitness. The data points needed were Site name, URL, RSS feed URL and follower count.

Media monitoring using web crawlingSolution: After taking the requirements from the client, our team started building the crawler to extract the required data. Since the client wanted fresh datasets every week, we set the frequency of crawl to 7 days. The data started getting accumulated once our team finished setting up the crawlers. We ran cleaning and formatting processes on the data with the dedicated systems for the same and made the data available via our API in CSV format as opted by the client. We delivered about 33k records in the first crawl.

Benefits:

  • The client didnt have to be involved in the technical aspects of the process
  • The initial setup only took 3 days to get completed and the supply of data was consistent
  • We also setup monitoring for the target site in order to ensure consistent crawling and avoid data loss
  • Our tech stack could efficiently handle the dynamic coding practices used by the target site
  • The client could get ready to use data to power their marketing activities
  • The cost of extraction was way less than what an in-house crawling setup would have costed

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