8 Sectors Where Big Data Opportunities Can Be Used [Infographic]
At PromptCloud we have always made an attempt to discuss how big data opportunities is benefiting various industries ranging from: Advertising, Industrial Automation, Restaurants, Fashion, Human Resources, and, Logistics, Banking and Retail. Elexio, that provides software solutions to churches came up with this infographic showing how big ‘big data’ actually is and how 8 different sectors […]
Read MoreBeyond Big Data in Marketing: Predictive Analytics for Smart Marketers
Predictive analytics Predictive analytics refers to the practice of deriving insights from existing information and data in order to predict future trends and events. In fact, one of the best uses of big data is in reducing ambiguity and uncertainty of future events by establishing patterns in the existing data. Predictive analytics can help companies […]
Read MoreHow big data can increase customer loyalty towards your brand
We have earlier discussed how big data can help companies in reaching the right kind of customers with more focused ad targeting campaigns. Businesses try hard to acquire more customers. However, acquiring a new customer costs as much as 5 times more than retaining an existing one. Although some churn is always unavoidable, it’s certainly […]
Read MoreHow can a Small Business having modest budgets use Big Data?
If you have a small business that doesn’t deal with large amounts of data on a regular basis, chances are, the very mention of the term ‘big data’ might sound astounding. In fact, its a commonly held belief that only the big corporations can afford to mine big data. The concept of analyzing large amounts […]
Read MoreHow big data is revolutionizing traditional ad targeting
Precision ad delivery is all about getting the right message in front of the right person at the right time, even better when they’re not expecting to see your message. For example, let’s say you just visited your favorite sports team’s page on ESPN.com and moved on to surfing other websites. All of a sudden […]
Read MoreData Visualization: What is it and Why it Matters?
Data visualization refers to the presentation of data in a graphical format. Traditionally, data visualization has existed in the form of charts and maps. The Periodic Table is one of the best uses of data visualization that reveals hidden relationships and makes the classification of chemical elements easy to understand. Visualizations are a means of […]
Read MoreWhy Smarter Companies are Leveraging Data-driven Marketing?
Very often marketers get scared of the term ‘big data’. It sounds overwhelming and scary to them, especially to those who don’t have a clear understanding of how to capture and make use of such data. It’s all about going back to the basics – data essentially enables companies to understand their customers more precisely. […]
Read MoreDifferentiating Big Data Analytics from Big Data as a Service Market
Big Data Analytics According to IDC, the value of the big data market was $6.8 billion in 2012, which is growing at a rate of 40% every year and is predicted to reach $17 billion by 2015 (Source: IDC – PDF). Organisations all across the world have come to realize that the most successful business […]
Read MoreBig Data Analytics in Advertising, Industrial Automation & the Food Industry
In this series, we earlier covered how big data is being used across industry verticals. Though our coverage of most of those applications hovered around modern, IT-based industries such as banking, retail, and analytics, here we have identified some big data applications in traditional industries such as manufacturing and the food industry. Although big data isn’t […]
Read MoreDoes DaaS have the Potential to become the Next Big Thing?
Gartner predicts that the Software-as-a-Service market is set to reach $22.1 billion by 2015. DaaS is poised to become an integral part of business intelligence and analytics, possibly garnering a decent share of this pie in the process. Big data has become a crucial aspect of strategic intelligence of many corporations, providing them competitive advantage […]
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