How big data is revolutionizing traditional ad targeting
Precision ad delivery is all about getting the right message in front of the right person at the right time, even better when they’re not expecting to see your message. For example, let’s say you just visited your favorite sports team’s page on ESPN.com and moved on to surfing other websites. All of a sudden […]
Read MoreData Visualization: What is it and Why it Matters?
Data visualization refers to the presentation of data in a graphical format. Traditionally, data visualization has existed in the form of charts and maps. The Periodic Table is one of the best uses of data visualization that reveals hidden relationships and makes the classification of chemical elements easy to understand. Visualizations are a means of […]
Read MoreWhy Smarter Companies are Leveraging Data-driven Marketing?
Very often marketers get scared of the term ‘big data’. It sounds overwhelming and scary to them, especially to those who don’t have a clear understanding of how to capture and make use of such data. It’s all about going back to the basics – data essentially enables companies to understand their customers more precisely. […]
Read MoreDifferentiating Big Data Analytics from Big Data as a Service Market
Big Data Analytics According to IDC, the value of the big data market was $6.8 billion in 2012, which is growing at a rate of 40% every year and is predicted to reach $17 billion by 2015 (Source: IDC – PDF). Organisations all across the world have come to realize that the most successful business […]
Read MoreBig Data Analytics in Advertising, Industrial Automation & the Food Industry
In this series, we earlier covered how big data is being used across industry verticals. Though our coverage of most of those applications hovered around modern, IT-based industries such as banking, retail, and analytics, here we have identified some big data applications in traditional industries such as manufacturing and the food industry. Although big data isn’t […]
Read MoreDoes DaaS have the Potential to become the Next Big Thing?
Gartner predicts that the Software-as-a-Service market is set to reach $22.1 billion by 2015. DaaS is poised to become an integral part of business intelligence and analytics, possibly garnering a decent share of this pie in the process. Big data has become a crucial aspect of strategic intelligence of many corporations, providing them competitive advantage […]
Read MoreScraping Data: Site-specific Extractors vs. Generic Extractors
Scraping data is becoming a rather mundane job with every other organization getting its feet wet with it for their own data gathering needs. There have been enough number of crawlers built – some open-sourced and others internal to organizations for in-house utilities. Although crawling might seem like a simple technique at the onset, doing […]
Read MoreTwo Mission-Critical Big Data Use Cases in Real Time
The rise of web 2.0 and a subsequent explosion of user generated content and social media has got companies interested in what people are talking. Collecting real-time data through sensors installed in systems or through live conversations isn’t a problem any more. Instead, converting this unstructured data into actionable takeaways for business – and doing […]
Read MoreMetrics for Measuring Email Marketing Campaign Effectiveness
Earlier we had discussed why email marketing is a powerful weapon in any business’ overall marketing arsenal. Hoping that you’re convinced by the benefits of using email marketing, we would now like to focus on how you can measure the effectiveness – mainly in terms of increase in the number of prospects in the funnel. […]
Read MoreHow Big Data Trends and Insights are Shaping Up Deutschland (Germany)
Big data technology trends phenomenon, having already engulfed the west in its awe, is now moving towards the other parts of the planet. It especially seems to be gathering a lot of momentum in Asia and Europe, merely starting from people referring to it as the ‘next big thing’, to companies that are spending huge […]
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