Why Do You Need API?
What is an API? An API (Application Programming Interface) fundamentally is that which allows your service or product to communicate with other services or products. It is the highway of data exchange—internal and external. In other terms: API is a door into a software program, allowing other programs to interact with it without the need […]
Read MoreBig Data Use Cases
We already know that big data analytics is simple and easy to gain insights. Strategically, enterprises use big data to “work” for them in myriad ways. Business use cases highlight how big data can drive organizations towards tangible results. These use cases are practical points of reference that emphasize why (and how) investing in big […]
Read MoreA Guide to Evaluate your Big Data Needs
Big data will help solve your problems and analytics will open a world of possibilities. But use it unwisely, and it’ll leave you dazed with its sheer volume. Your precious data tools will be rendered useless even as you face a data deluge and don’t know what to do with it. It’s not all that […]
Read MoreBig Data in Science
Rapidly making in-roads into the scientific research domain, the potential of big data in advancing research is undeniable. Traditionally, though, big data has always been used by scientists. Large data sets were used by high-energy particle and nuclear physics. When the Human Genome Project finished mapping in 2003, they were sitting on a data set […]
Read MoreScraping Data: Site-specific Extractors vs. Generic Extractors
Scraping is becoming a rather mundane job with every other organization getting its feet wet with it for their own data gathering needs. There have been enough number of crawlers built – some open-sourced and others internal to organizations for in-house utilities. Although crawling might seem like a simple technique at the onset, doing this […]
Read MoreGrowth Hacking Techniques – Part-2
Growth hacking techniques rely on analytics and data to get better insight. The advantage over competition is more if organic search, SEO, and SEM is right. It is essential for a growth hacker – a specialist in his own right – to be able to answer the following questions: What the customer wants Where he […]
Read MoreGrowth Hacking | Part – 1
Dropbox did it and so did Airbnb; and quite successfully at that. Both have millions of users today because of what they did. What did they do? They hacked growth – a hybrid of traditional marketing and coding that enables rapid customer acquisition growth. With Growth Hacking, a new generation of marketers is changing the […]
Read MoreThe PromptCloud Advantage- Web Scraping with an Edge
The global market is now more aware of its data scraping needs. And so with the demand, the list of suppliers has grown too. This post is dedicated to bringing out the PromptCloud Advantage among such providers. 1. The know-how– Crawling the web, as mundane as it may sound, is a fairly complex task. No one […]
Read MoreBig Data for Mass Media
House of Cards by Netflix exploded on TV when it aired. Big data helped it gather the audience – and the ratings! – they wanted. Hollywood’s doing it now, as are major networks and media corporations across the world. The question naturally is: how is big data relevant to the media & entertainment business? No […]
Read MoreStructured Data Formats- What to use When
Days of unstructured raw data are blurry as most data-driven companies turn their eyes on to structured data which can be easily imported into their internal systems, read by their machines, and analyzed by their teams to keep cutting the edges. But while you have stepped on to the task of data acquisition via crawling […]
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