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An API (Application Programming Interface) fundamentally is that which allows your service or product to communicate with other services or products. It is the highway of data exchange—internal and external. In other terms: API is a door into a software program, allowing other programs to interact with it without the need for a developer to share its entire code.
APIs provide the essential plumbing services that keep our internet infrastructure working and often are invisible.
Principally, APIs are used to give access to internal data and sources to those outside the firewall. More recently, the use of APIs has been popularly extended to non-developers and the general public. At its simplest, anyone who uses social media uses API, because it is API that makes the web so social.
Being easy-to-use means APIs are now used extensively by companies to build internal systems, websites, and even mobile apps. Functionally, APIs are the last doorway to access a programmable resource since it allows access, can be secured, and can be tailored for different results.
APIs can (and are) used for commerce, payments, social media interactions, and cloud computing. What drives the use of API is the increasing number of smart devices, mobile phones and tablets all over the world.
For businesses, and brans, APIs are today what a website was ten years ago. A well-developed API will help catapult businesses since it strengthens the way business relationships are established and maintained in 24X7 online economies.
Businesses via API put products and services on the Internet and make it accessible to consumers. API thus, is the virtual version of wholesale and allows access, data integration and resource management to others on their sites or applications. Scraping such data and using analytic tools help harvest credible and critical information that businesses can use to their advantage.
Beyond the technical benefits, an API will revolutionize business operations. Not only will you think differently about assets and resources, but also allow you to use them separately in newer ways.
With increased dependency on a rich ecosystem of APIs, different services are tethered together to form new software offerings and enhance existing ones. This means that access to the wealth of data resources via API is easy. With PromptCloud’s data extraction process, you can access data via API to make greater use of big data and analytics.
image credits nickapedia | gerhardpotgieter | clickatell
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