Identifying Influencers Using Social Media Crawling
Advertising pre-social media slides towards the more creative side of the industry and the Advertiser decides what kind of content attracts the potential target audience for the brand. The advertiser here is generally the senior person in the company with the most years of experience credited to their name. Not to undermine their experience, but […]
Read MoreLeapfrogging With Structured Data
Going back a few years, when some of the media and investors are quizzing Mr. Mukesh Ambani, why was an oil company like RIL (Reliance Industries) spending 10’s of billions of dollars on a telecom network? Mr. Ambani replied, “Data is the new oil.” While the commodification of data in Jio’s context is different from […]
Read MoreHow Retailers Can Make The Most Of Location-Based Data
The retail sector is continuously growing. According to Statista, total retail sales in the United States are projected to amount to 5.94 trillion U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. As we approach 2022, it appears that retail location data seems irreplaceable and necessitates its use in every industry, […]
Read MoreHow is Big Data Revolutionizing The Digital News Industry?
Digital data is what digital data does. No, really. If it were to manifest itself in more tangible forms, we’d actually be in for a pretty rude shock. It is absolutely destroyed and rebuilding itself every day. Literally. Hyper-acceleration is the only word that can somewhat describe the pace at which our digital world is […]
Read MoreCryptocurrencies – New World Order?
Cryptocurrency – A New World Order? This is the opening statement in the abstract written by Satoshi Nakumoto, who wrote a paper on Bitcoin released right after the world went through a financial crisis that resembles the great depression of the 1930s. The financial institutions and big banks that are too centralized misused their “too […]
Read MoreSocial Media Analytics for Cryptocurrencies
The safe and fully secure peer-to-peer network provided by Blockchain has been visible mainly through the growth of cryptocurrencies across the years. Cryptocurrency is a fully encrypted, digitally generated, and stored, decentralized currency, which uses blockchain technology to secure transaction data. The main reason behind the growth of cryptocurrencies is public trust. It also gathered […]
Read MoreHotel Pricing: Leverage Web Scraping to Price your Hotel Right
The hospitality industry is steadily growing over the years and shows no sign of slowing down. Digitally literate travellers are making use of online platforms for planning, booking, and experiencing a journey. Not to be left behind, the hospitality industry is increasingly getting to grips with the concept of big data and the numerous ways […]
Read MoreWeb Scraping at Large: Data Extraction Challenges That You Should Know
Large scale web scraping has become a hot topic among people with the rising demand for big data. More and more people hunger for extracting data from multiple websites to help with their business development. However, many challenges, such as blocking mechanisms, will rise when scaling up the web scraping processes, hindering people from getting […]
Read MoreFlash Sales Data: How Web Scraping Helps Businesses Win Big
What differentiates a successful business from a mediocre performing business? We say it is their sales and marketing strategy. Of course, a properly planned assortment of the inventory items and offers will take you a long way. But there is one factor that can boost your already superb sales output. That factor is timing. It […]
Read MoreOnline Travel Agencies Post COVID: Data is the Savior
Online Travel Agencies are the commanding force in the travel industry. Their collaborations with major airlines and hotel chains make their service inevitable. But, the pandemic has created many difficulties. In this ultimate battle of survival, data is on the winning side. OTA data can remold their operations and marketing and bounce back even stronger. […]
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