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Online Brand Monitoring Services and how to navigate Social Media

Abhisek Roy
Abhisek Roy
brand monitoring

Most B2C companies today have a social media presence. This is usually through platforms like Twitter, LinkedIn, Facebook or even Instagram. Large companies have entire social media teams dedicated to responding to mentions or tags. Small companies on the other hand, usually hire one or two individuals to reach out to those who are aggrieved […]

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Sentiment Monitoring in the Financial Sector

Abhisek Roy
Abhisek Roy
sentiment monitoring

Sentiment Monitoring has been used for Brand Monitoring or to spot trends in retail customers for a while now. In the Financial Sector, Sentiment Monitoring has seen a recent surge. This is due to the increase in the number of retail investors who often debate on social media pages and discussion boards. Opinions and statements […]

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Top 5 use cases of scraping Youtube Data using keyword analysis

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scraping Youtube Data using keyword analysis

YouTube has emerged as the clear winner amongst all other video-sharing websites, where the number of Youtube viewers is growing every day. While this video-watching platform is said to be valued at more than $160 billion. The number of people who are making a living through the website is also massive and so is their […]

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Consumer Behavior Analysis on High Inflationary Period

Pavan Jakka
Pavan Jakka
Consumer behavior analysis

A Peek into History Taking a peek into the history of hyperinflationary scenarios and consumer behavior analysis, let’s revisit the dark period of a country where the native currency got depreciated beyond recovery in the early 1920s’ in Weimar, Germany. Where the country was functioning through a barter system. Expensive cars, art, and jewelry were […]

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The Benefits of Real Estate Data Analytics using Big Data

Abhisek Roy
Abhisek Roy
Real Estate Data Analytics

Thanks to the rise of big data, predictive analytics can be used to gauge the price of anything starting from a used car to a piece of art. Real estate has long struggled with analytical forecasting due to the number of factors at play. Some of the most common data points that are used to […]

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Exploring the Exploratory Data Analysis Process!

Abhisek Roy
Abhisek Roy
Exploratory data analysis process

A dataset can be analysed in multiple ways. Exploratory data analysis process is one of the most widely used methods among the available solutions. In simple terms, the process involves the extraction of certain data points from the dataset and generating graphs. These graphs are then analysed visually to find trends or patterns. The visualisations […]

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Building Custom Web Crawler for Websites like Amazon

Abhisek Roy
Abhisek Roy
custom web crawler

Mammoths like Amazon and Walmart were not just built on great ideas, but also on top of large amounts of data. So when you try to build custom web crawlers to fetch data from websites of companies like these, it does make sense. However, one also needs to deep dive into how the best data […]

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How Do Start-Ups Benefit from Using Social Media Data?

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using social media data

The most challenging days of a company begin when it is just starting out. In order to reach a secure place, you need to take care of many things, and one of these complicated tasks is conducting market research to understand the needs and wants of the consumers. Thankfully, social media has made that job […]

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How to Scrape Stock Market Data

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how to scrape stock market data

Today, investment firms are striving continuously to construct advanced algorithms for investing and trading stocks. There is an ever-rising demand for a significant volume of accurate, reliable data for stock market prediction, market sentiment analysis, and equity research. Whether as investors monitoring our portfolio or as an investing firm seeking a more efficient channel to stay informed, writing […]

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The Greyness of Web Scraping – Legal or Not?

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is web scraping legal or not

“Web scraping,” in quite literal terms, involves the scraping of data from the web. In the hands of a search engine, web scraping is the activity that generates search results by assessing millions of websites for information relevant to search queries. On the other side, in the hands of businesses (using scraping tools), the legality […]

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