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Qualities of a Good Web Crawler

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Janet Williams

Web Crawlers came into existence in the early 90’s and since then they have been helping almost everyone directly or indirectly, making sense of the massive piles of unrelated data accumulated over the years on the internet. There are numerous web crawlers available to us today with varying degrees of usability, and we can pick […]

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Web Crawling Applications in eCommerce Industry

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Janet Williams

With millions of products, the associated content, such as pricing information, product descriptions, images and reviews, can easily go into hundreds of millions for some of the largest eCommerce players. Though most sites predominantly use their own data, competitor and product data are obtained by crawling sites of the product sellers or suppliers. Web crawling […]

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How Horizontal Market Focus Affects Business Outcome

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Janet Williams
Horizontal Marketing

The Wikipedia definition of a horizontal market is one that “meets a common need of a wide range of industries. In contrast, a vertical market meets several needs within a single industry.” Usually, the good or service produced by a company having a horizontal market focus enjoys wide applicability and a good demand. Thus, the […]

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Evolution of Web Crawling as a Market Segment

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Janet Williams

Web crawling as a market segment has come a long way from being an emerging technology to become an integral part of many businesses. The first crawlers were developed for a much smaller web (about 100,000 web pages), but today some of the popular sites alone have millions of pages. The evolution of web crawling […]

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How to Use Price Comparison Service for eCommerce?

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Janet Williams
ecommerce price comparison tools

As a result of the internet boom in the late 1990s, new selling concepts that spell a greater sense of consumer empowerment have evolved. Over the years, easy internet access has seen the rise of the shopping portals also known as eCommerce platform that list products from various retailers in the virtual marketplace. This makes […]

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Using Hadoop Solution for eCommerce and retail

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Janet Williams

Open source Hadoop is a cutting-edge tool for harvesting big data. What Hadoop does is remarkable: it takes the dice-rolling out of retail business and allows the focus to shift to the individual consumer by providing a customized retail experience. The beauty of Hadoop is that there are tangible practical advantages to boast about. No […]

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A Look at Web Scraping Solutions

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Janet Williams

Future of Web Scraping The Internet is large, complex, and ever-evolving. Nearly 90% of all the data in the world has been generated over the last two years. In this vast ocean of data, how does one get to the relevant piece of information? This is where web scraping takes over. Web scrapers attach themselves […]

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Importance of Data Driven Marketing

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Janet Williams
web crawler

What is Data Driven Marketing? Data driven marketing strategy is a game-changer. It opens up newer opportunities for letting you save money, save time, or boost your marketing results. Effective use of data can aid in decision-making, help optimizing processes and leveraging your resources to their maximum. Right from data for market research, competition mapping, […]

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13 Reasons Why Your Business Should Use Email Marketing

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Janet Williams
Use Email Marketing

Introduction to Email Marketing Many small businesses have come to realize the potential of online media as a marketing channel, mainly because it’s one of the most measurable and affordable marketing channels. Consequently, social media became a buzzword among businesses who were following the herd, without caring much about whether a match existed between their […]

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Coming to Life- The All New Website is Here!

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Janet Williams
Product Pricing

For those who don’t remember how the old website looked, we could have been glad about it but we’d rather show the before-after difference. Here it is- one big blob of text versus structured information. The new website design is finally live. Before After What led to the revamp?  Design- The old website was designed […]

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