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How Horizontal Market Focus Affects Business Outcome

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Janet Williams
Horizontal Marketing

The Wikipedia definition of a horizontal market is one that “meets a common need of a wide range of industries. In contrast, a vertical market meets several needs within a single industry.” Usually, the good or service produced by a company having a horizontal market focus enjoys wide applicability and a good demand. Thus, the […]

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Evolution of Web Crawling as a Market Segment

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Janet Williams

Web crawling as a market segment has come a long way from being an emerging technology to become an integral part of many businesses. The first crawlers were developed for a much smaller web (about 100,000 web pages), but today some of the popular sites alone have millions of pages. The evolution of web crawling […]

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Why the IBM Twitter Deal Matters

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Janet Williams

Today, the importance of the colossal volumes of social media data being created every minute is a well-recognized fact. The potential of the applications of big data is increasingly being tapped to the benefit of the companies and the consumers alike. Close on the heels of the IBM-Apple partnership, IBM, one of the oldest and […]

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Reviewing Big data, Analytics & Data Crawling in 2014

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Janet Williams
Data Crawling

How was 2014 for Big Data, Analytics and Crawling? In 2014, Big data, analytics and data crawling were at once hailed as “the future” of industry and admonished as a “bubble waiting to explode”. 2014 was the first year when enterprises became serious about big data. Enterprises asked questions on how to begin with Big […]

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Exploit the Internet of Things Using Data Crawling, DaaS & Analytics

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Janet Williams
Internet of Things

Considering the exponential explosion of Internet-enabled devices and the quantum of data spewed by these devices, it is no surprise that the Internet of Things (IoT) and Big Data feature at the top of the closely-watched Gartner hype cycle which has been known to give a good indication of the specific stage that a particular […]

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Why B2B Marketing Needs Data Crawling & Analytics

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Janet Williams

With increasing modernization and advancement in technology, big data analytics has evolved as a revolutionary concept, which has completely changed the way B2B marketing is handled. The potential that big data holds for e-businesses is being tapped to the advantage of both the customer as well as the organizations selling their products or services. Valuable […]

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How to use Growth hacking for Data as a Service (DaaS) companies

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Janet Williams
growth hacking for services

It is widely acknowledged that companies successful as growth hackers have mastered the science of understanding data and unearthing large opportunities that put them on the path to exponential growth. Facebook, Twitter, Airbnb and Dropbox are just some of the most well-known examples of achieving phenomenal success with growth hacking. It is  apparent from even […]

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Crawling Data for Product Development

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Janet Williams

Look outwards with Big Data & analytics and you can see how most apply it to boost market shares or improve revenue streams. Yet, a significant use of crawling and collecting Big Data is inward looking. This is product development. This is of particular interest for start-ups who are more energized for innovation. The race […]

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How to Use Price Comparison Service for eCommerce?

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Janet Williams
ecommerce price comparison tools

As a result of the internet boom in the late 1990s, new selling concepts that spell a greater sense of consumer empowerment have evolved. Over the years, easy internet access has seen the rise of the shopping portals also known as eCommerce platform that list products from various retailers in the virtual marketplace. This makes […]

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Data Mining and Predictive Analysis

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Janet Williams

Data collection and curing is the core foundation of most businesses. Database building thus is an important function and activity where enterprises invest heavily. With information now available on the Internet and easily obtained, it raises the importance of having professionals who crawl data and offer web scraping services. Once the data is accessed, though, […]

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