Site-specific Travel Data Feeds

Introduction
The travel industry is ever changing with exa-bytes of data being updated on a daily (sometimes hourly) basis. For organizations operating is such a dynamic industry, with the whole world wide web acting as a database, access to accurate and structured data at the right time becomes of utmost importance to be able to take any strategic decisions to stay ahead of the competition. We have recently addressed one such issue. Read on to know more:

Who
A well-known budget hotel chain who wants to be updated about the hotel prices across India twice a day, to be able to strategize better in terms of pricing as well improve their offerings in general. With ever-growing competition, access to such data becomes a priority to stand out in the industry!

Crawl requirements:
The client had a specific set of requirements:
  • Check-in Check out dates to be specified by them
  • Such data was to be uploaded to a file sharing server and our crawlers were to pick them up at predefined times and process them. Possible situations:
    1. File available in the morning but not in the afternoon.
    2. File not available in the morning but available in the afternoon.
    3. File available both in the morning and afternoon.
    4. No file uploaded in the morning or afternoon.
  • Fields for extraction were predefined and in a set order as specified by the client.
  • Crawl frequency was twice in a day.
  • Data crawled a particular day should be completed and delivered before 2359 hrs the same day.
  • Hotels prices to be received in INR only.
  • Inventory Crawls (Hotel details) to be carried twice a month to update.
This data was being used to strategically identify new hotels in the region to collaborate with them to increase the network across the country.

Target Sites and Approximate Monthly Volumes:
Most of the major OTAs (Online Travel Agents) in India with a volume of around 30 million records per month. Approximately 300,000 to 400,000 records per site per day were delivered based on the files uploaded by the client.

Approaches Used to tackle the issues:
  • We programmed the crawlers to search for the files on the sharing server at a pre-decided time and pick them up, if available. The crawler would check for files once in the morning and once in the afternoon.
  • Additional scripts were written and additional resources were made use of to ensure data delivery happens before 2359 hrs of a particular day.
  • The crawlers were programmed to detect if the currency was in INR. If not INR, the crawlers were programmed to change the currency to INR. This was important when servers from across the world were being used to crawl the data.
  • The crawlers were also programmed to ensure not to hit the target servers very aggressively to avoid being blocked while, at the same time, ensuring that all the necessary data was captured before 2359 hrs.

Benefits delivered:
  • Regular & flexible access to the required data as required. Since the crawler picks up data only if available, the client had the flexibility to upload the files only if required.
  • Considering a dedicated team at the client side who were directly involved with this activity, a cost savings of about 23% was achieved by them.
  • With a bimonthly inventory crawl, they had access to updated data regularly (fortnightly) and were in a better position to increase their footprint across the country.
  • With a low turnaround time, the data extracted could be used more effectively.
  • Except for the initial onboarding period, the process was completely automated. Any disruption in service was also automatically updated to the support team to ensure that the crawls run in a smooth manner.

Result: While the setup was a challenging aspect of this use case, one implements, the client has been successfully using the extracted data to improve their pricing strategy as well as their promotion strategy.

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Software Engineer – Full time

We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.

What PromptCloud expects for this role:

– Sound knowledge of Algorithms and OOP concepts
– Proficiency with Linux/Unix (required)
– Knowledge of any one of the scripting languages – Ruby/Perl/Python
– Graduated from a tier-1 college (IITs, NITs, IIITs, BITs) or you’re dead smart to blow us away with your tech skills
– 1 to 3 years of industry experience in a tech role
– Prior experience with a startup or Big Data technologies is a plus
– Prior exposure to web technologies, Rails, Django is a plus
– Energy and passion for working in a growing company
– Sense of ownership and attention to detailsDevOps experience
– An entrepreneurial and experimental mindset

What you will receive:

– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company

Ruby on Rails Developer – Full time

We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.

We’re looking for a Ruby on Rails developer to take over various responsibilities in design and development of rails application. The role involves client side as well as server side expertise.

What PromptCloud expects for this role:

– At least 1-2 year experience working with Ruby on Rails (or Django) and MVC
– Experience working with HTML5, CSS3, JS, jQuery, AJAX, and other web technologies
– Experience working with Linux
– UI/UX Design and front end development experience
– Ability to write well-abstracted, reusable code for various UI components
– Should be willing to work independently and take end-to-end ownership with minimal guidance
– Excellent time-management, multi-tasking, communication and interpersonal skills.
– Must have great design and good documentation skills

Applicants having the following skills will be given preference:

– Knowledge of open source tools such as Firebug, Chrome developer tools
– Experience working with Twitter Bootstrap & Node.JS
– Work independently and end-to-end with minimal guidance
– Ability to write well-abstracted, reusable code
– Excellent time-management, multi-tasking, communication and interpersonal skills
– Must have great design and good documentation skills

What you will receive:

– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company

DevOps Engineer – Full time

We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.

Responsibilities:

– Ensure 100% availability and reliability of our service,
– Help the company make optimized infrastructural choices.
– Create and implement tools that manage infrastructure.
– Work independently and end-to-end with minimal guidance.

Skills:
On the system side
– Experience with Puppet/Chef/Ansible, Amazon Web Services (AWS), Git, Graphite and related tools for large-scale systems management
– Experience working with linux system monitoring and analysis
– Good understanding of distributed computing environments
– Open to working non-standard hours in critical situations
– Replication of databases (both relational or NoSQL) across geographical regions using various consistency models
– Experience with package management systems such as APT or RPM
On the development side
– Basic coding/scripting ability in Ruby, Python or any other scripting language
– Write clean, elegant and reusable OO code. This is not a sysadmin job.
– Ability to write well-abstracted, reusable code and good documentation skills
– Some understanding of REST and other web technologies is a plus.
– The ideal candidate for this position should have good attention to details, along with excellent time-management, multi-tasking, communication and interpersonal skills.

What you will receive:

– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company

Marketing Manager – Full time

PromptCloud is looking for a growth hacker to take over responsibilities in developing and executing strategic marketing programs to meet growth objectives, develop market awareness and communicate client results. The analyst works with the Digital and Inbound Marketing Manager and other business segment executives, product management and sales leadership in supporting sales tools to attract, win and retain clients. Essentially, this profile touches all aspects of marketing and business development, thus evolving into being a successful growth-in-charge for the organization.
He/she partners with all functions within marketing as well as key external departments to drive successful, cross-functional marketing and sales initiatives and contributes towards the successful development and maintenance of key performance indicators that lead PromptCloud to 5x growth in the next 3 years.

Desired Skills and Experience:
– Tech (CS) along with an MBA degree from a top B-school
– Minimum 2 years of experience in a marketing/business analyst role
– Good experience in top and bottom level funnels
– Strong business acumen, highly developed analytical skills and recognized for innovative and creative approaches to problem solving
– Inherent empathy for the customer
– Highly professional written and verbal communication skills, along with interpersonal skills
– Hands-on experience with blogging, copywriting, content marketing & PR
– Experience in social media marketing (planning and execution) is a plus
– Experience working with a B2B/enterprise startup is a big plus
– Excellent time-management, multi-tasking and interpersonal skill

Responsibilities include:
– Understanding PromptCloud’s technology well as you progress, and using it to ideate on marketing strategies across geographies
– Performing timely market researches driven towards opening newer marketing and revenue channels that would directly affect technology roadmap (essentially growth hacking) and tracking various growth and marketing initiatives using key metrics customized to PromptCloud’s environment.
– Growing a community of big data enthusiasts on social media sites like LinkedIn and Twitter, and the technology ecosystem, and prospecting within the group
– Coordinating with vendors on collated improvements to company website via A/B testing, etc. and maintaining the same
– Collaborating with the SEO team on launching and monitoring PPC campaigns
– Creating content for various online and offline channels, and further coordinating with vendors towards this goal
– Publicizing content generated on various online and offline channels, as deemed appropriate with regular research
– Taking end-to-end ownership of tasks with moderate to minimal guidance.

What you will receive:

– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company

(This position is currently inactive, you can still apply if you’re interested.)

PromptCloud is looking for an ambitious content marketing all-rounder who would be responsible for writing well-researched and informative content for the blog, website and other marketing collateral. The person should be an auto-pilot and self- thinker and have strong convictions along with efficient proofreading and paraphrasing skills. There will be a steep learning. As a company, we like to work with people who are smarter than their years, fast learners, and quick thinkers. Responsibility-shirkers need not apply. This is an amazing place to grow rapidly and make a real impact. If you’re someone who doesn’t tolerate low expectations, then you might be the right person for our team.

Job Responsibilities:
– Responsible for generating new opportunities: key business function is prospecting new accounts and also to manage and execute research activities as required to compile successful campaign target lists.
– Responsible for segmenting and identifying qualified outbound leads via various communication channels through in-depth understanding of their use case.
– He/she will assist in expanding the company’s database of prospects.
– He/she will be responsible for retargeting of outbound leads and launching various client-nurturing campaigns and account management including up-sell and cross sell.
– He/she will be responsible for arranging various outbound campaigns for increasing brand awareness and revenue.
Establish annual, quarterly, monthly, or weekly sales and collection plans and prioritize and schedule own –
activities so these targets are met.
– Responsible for responding to RFPs and other queries from outbound leads.
– Advising customers on forthcoming product developments and discussing special promotions.
– Understand PromptCloud’s technology well enough.

Desired skills and experience:
– Should be an MBA with a tech background.
– 2 – 4 years of experience in a similar role.
– Experience of software sales/ business development.
– Should be a Techno functional who can map Technology to Business Processes.
– Excellent written skills and ability to communicate well with clients from various geographies.
– Should have experience in handling customer queries.
– Excellent listening skills.
– Ability to understand customer’s industry and core business processes, and then identify the problems they are facing.
– Ability to understand and describe how solutions and features can address the business issues that customers are facing.
– Target focused individual contributor.
– This is an independent role with minimal guidance / interference so give us a shout only if you can ideate as well as execute end to end.

What you will receive:

– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company

(This position is currently inactive, you can still apply if you’re interested.)

Content Writer & Social Media Marketer – Full time

PromptCloud is looking for an ambitious content marketing all-rounder who would be responsible for writing well-researched and informative content for the blog, website and other marketing collateral. The person should be an auto-pilot and self- thinker and have strong convictions along with efficient proofreading and paraphrasing skills. There will be a steep learning. As a company, we like to work with people who are smarter than their years, fast learners, and quick thinkers. Responsibility-shirkers need not apply. This is an amazing place to grow rapidly and make a real impact. If you’re someone who doesn’t tolerate low expectations, then you might be the right person for our team.

Desired Skills and Experience:
– Excellent written communication skills
– 1-2 years of full-time experience with content writing
– Should have exposure in public writing, blogs
– High attention to detail
– Hands-on experience with blogging, copywriting, content marketing & PR
– A good hang of the nuances of English language and grammar rules
– Experience in social media marketing (planning and execution) is a big plus
– Ability to learn and adapt to the latest online marketing trends
– Experience working with a B2B/enterprise startup is a plus
– Excellent time-management, multi-tasking and interpersonal skills

Responsibilities include:
– Writing engaging content for the blog, website and emails
– Creating newsletters targeted towards a B2B audience
– Generating SEO-friendly content across sources and sharing them on social media channels
– Independently coming up with GREAT content from time to time
– Developing measurable content marketing strategies
– Growing a community of big data enthusiasts on social media sites like LinkedIn and Twitter
– Understanding PromptCloud’s technology well as you progress
– Taking end-to-end ownership of tasks with moderate to minimal guidance
– Should have understanding of promotion of own articles on various platforms
– Should be familiar with keyword research and ROI on content in terms of visitors, likes, comments, leads etc
– Take ownership of on-page SEO and content promotion on various platforms including but not limited to blogs, forums and social media sites
– Have a basic understanding of Google webmaster and Analytics
– Assist in content strategy and keyword strategy to increase traffic for the website
– In-depth knowledge of and enthusiasm for social media along with demonstrated awareness of social media trends/developments
– Ability to work in a fast-moving and team-oriented environment
This is an independent role with minimal guidance / interference so give us a shout only if you can ideate as well as execute end to end.

What you will receive:

– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company

(This position is currently inactive, you can still apply if you’re interested.)