Product Visibility- What Is Seen First, Will Sell Faster!
Introduction When we go to a supermarket, we go through thousands of products, but most of those that we end up purchasing falls into two specific categories – Familiar brands that we have been using. Products that grab our attention the most. At times, you may even find that the second one may overcome the […]
Read MoreTop 5 uses of eCommerce data analytics for your business
Boosted by the pandemic, online sales have scaled new heights. Even avenues like online grocery delivery which weren’t that popular earlier have seen high growth, led by companies like Amazon Fresh and Instacart. Food delivery platforms like Doordash saw their revenue multiply as people decided to stay in and order food online. The growth of […]
Read MoreWeb Scraping – A Skill or a Crime?
The success of a business is no more tied just to personnel and workers’ skills. While those are still important, today businesses rely mainly on data. No matter how good your product or service is unless you have customer or client data, to know regarding market trends – Desired features Competitive pricing Product updates Quality […]
Read MoreThe Rise of Influencer Marketing Jobs and How Brands Can Leverage It
Influencer product purchasing has been a part of our lives since ancient times. We often trust a person’s choices, when we relate to them or know them personally. Everyone of us is an influencer, even if you are influencing a single person. This got immediately amplified when social media started booming across the globe, where […]
Read MoreData Mining: Techniques and Business Applications
You must have heard a lot about data mining and machine learning on the internet, in market trends, and newspapers but very few people know what exactly is data mining. We are drowned with the data. It’s like we’re having so much data and we’re not having knowledge as most of us understand data mining […]
Read MoreScraping Pricing Data from eBay
Scraping pricing data is one of the most common techniques used by both companies and individuals to set prices on new websites or for listing new products. What sets eBay apart from other online retailers like Amazon and Walmart is that here, products are listed not just by sellers but also by individuals. A lot […]
Read MoreData-centric Benefits of the business continuity plan
Companies must be prepared for unpredictable events as the business must always go on. Most often, we’ve heard about organizations talking about financial growth, branding, employee relations, and their infrastructure, but rarely about benefits of business continuity plans. This plan comes in handy for any adverse situations to mitigate business risks from natural calamities like […]
Read MoreHow Data Mining Can Transform Applications Of Business Intelligence
The amount of data being collected every year is growing faster than ever with every human on the planet producing 102 megabytes of information every minute. In any organization, business intelligence can productively help the decision makers in making strategic decisions by analyzing the data generated within the company and its users. Data mining is […]
Read MorePrice Tracking in the age of eCommerce
Price tracking has become an essential feature of new-age companies that sell products online. This is applicable for both eCommerce marketplaces as well as those that sell products of their own. However, the competition to have a lower price is much higher among marketplaces since individuals would almost always prefer to pay less for the […]
Read MoreOnline Brand Monitoring Services and how to navigate Social Media
Most B2C companies today have a social media presence. This is usually through platforms like Twitter, LinkedIn, Facebook or even Instagram. Large companies have entire social media teams dedicated to responding to mentions or tags. Small companies on the other hand, usually hire one or two individuals to reach out to those who are aggrieved […]
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