Tag: Predictive analytics

Beyond Big Data in Marketing: Predictive Analytics for the Smart Marketer

Janet Williams

• December 4, 2013
• 4 min read
• Predictive analytics
• Blog

Predictive analytics refers to the practice of deriving insights from existing information and data in order to predict future trends and events. In fact, one of the best uses of big data is in reducing ambiguity and uncertainty of future events by establishing patterns in the existing data. Predictive analytics can help companies in identifying […]