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Two Mission-Critical Big Data Use Cases in Real Time

September 19, 2013Category : Blog

The rise of web 2.0 and a subsequent explosion of user generated content and social media has got companies interested in what people are talking. Collecting real-time data through sensors installed in systems or through live conversations isn’t a problem any more. Instead, converting this unstructured data into actionable takeaways for business – and doing..

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What Metrics to use for Measuring the Effectiveness of your Email Marketing Campaigns?

September 11, 2013Category : Blog

Earlier we had discussed why email marketing is a powerful weapon in any business’ overall marketing arsenal. Hoping that you’re convinced by the benefits of using email marketing, we would now like to focus on how you can measure the effectiveness – mainly in terms of increase in the number of prospects in the funnel…

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How Big Data is Shaping up in the Deutschland: Trends and Insights for Big Data in Germany

September 5, 2013Category : Blog

The big data phenomenon, having already engulfed the west in its awe, is now moving towards the other parts of the planet. It especially seems to be gathering a lot of momentum in Asia and Europe, merely starting from people referring to it as the ‘next big thing’, to companies that are spending huge resources..

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How your Business can benefit from Big Data as a Service (BDaaS)?

September 3, 2013Category : Blog

Cloud-based technologies have proliferated at a tremendous rate in the past few years. We have seen a rapid growth in the as-a-service space, such as from Software as a Service (SaaS) to Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Network as a Service (NaaS) and even ‘X’ ( anything & everything) as a..

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Small Business Owners: Should you care about Big Data?

August 30, 2013Category : Blog

Just about two decades ago, most of the information was accessible only by a handful of individuals and organisations. This changed remarkably with the advent of User-Generated Content (UGC), which led to the ‘democratisation’ of data. Small businesses have gained most from this transition. As information became the new paradigm, most new opportunities arose around..

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How to Retain your Best Customers? 7 Tips for creating Loyal Customers for Life

August 27, 2013Category : Blog

Small or medium business owners and marketers are well aware of the importance of getting customers that stick around for a lifetime. Savvy marketers understand the fact that the cost of acquiring a new customer is as much as 7-10 times the cost of retaining an existing customer. Loyalty means a customer is willing to..

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Using Redmine for Project Management

August 14, 2013Category : Blog

At PromptCloud, we follow a Scrum-but process and use Redmine, a neat project management tool, to support it. The basic version of Redmine is open-source and written in Ruby and can work on any machine that supports Ruby and that’s linked to some database. Its however quite strict in terms of compatibility with the Ruby..

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How Big Data is being used across industry verticals (Part 2)

August 8, 2013Category : Blog

Companies collect various kinds of data through transaction records or information provided by the customer. Some of that data is useful in the present day, while some of it is not. Even if the data is not as useful today, it doesn’t mean that a usage can’t be derived in the future – as any..

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Does Remote Working at your Enterprise Merit Consideration?

August 7, 2013Category : Blog

A few months back, Yahoo! stopped its remote working program. Best Buy followed suit by announcing that it was also discontinuing remote working. Apart from the top management philosophy behind these decision, remote working has it’s own set of pros and cons. It enables employees to have a good work-life balance as it allows them..

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How about Collaborating with the Competition & Growing Together?

August 1, 2013Category : Blog

To most entrepreneurs and small business owners, the word ‘competition’ is a dreaded one. For them, it’s a word that brings out visions of a stolen market share, price wars, and copied ideas. What most of these entrepreneurs don’t acknowledge is that competition is inevitable. One may be a leader in their market, but somehow..

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