Now that the marketing scene is overcrowded with brilliant minds, emerging as a successful business is harder than ever before. Every business wants to grow and take over their market and industry. This scenario calls for more than just traditional methods of marketing and that’s exactly what growth hacking is in a nutshell. With limited budgets for large scale marketing, growth hacking is certainly the best bet for startups. This is the second part of our blog series on How to hack growth with more actionable growth hacking tips.
This might sound too generic, but it’s a fact that landing pages that have a cluttered interface and multiple call to actions will confuse the users and dilute the results. Targeting a page for just a single CTA and keeping it clean and simple is the best approach with landing pages. The goal of the landing page should be unmistakable. The best place to have the CTA is at the center of the page where it gets maximum visibility. Landing pages with simple UI and a clear message tend to outperform the ones that try to do too much.
This one is again about optimizing the landing pages for higher conversions. Even when you think your landing page is clean, simple and has a perfect design, there is still room for further optimization. The best way to track user behaviour on your page is to implement heat map tools that can exactly pinpoint where users click, what distracts them or where their focus is. This valuable user behaviour data can be used to do a complete redesign of your landing page, improving your conversions and reducing the bounce rates. If you need maximum conversions from your landing pages, visualizing the activity on your site using heat maps should be on your list.
This growth hack is as old as marketing itself, but it still works. ECommerce sites running flash sales of smartphones is a great example for this tactic. You might be having an awesome product to show off and customers could already have made up their mind to buy it, but they are more likely to hit that buy button when the quantity or time is limited and running out. You could try to distribute a promotional code that expires in a short period of time or just limit the quantities of your products. Even if the limitations imposed are artificial, customers tend to act faster when they feel this urgency.
Sometimes, a lot of growth hacking potential is hidden inside the simple things that we overlook. Twitter is a great marketing tool being used by businesses from every category and industry. There is a good possibility that the followers of your competitors are not completely satisfied with the service they are getting at the moment. They might be totally unaware of your business which has exactly what they’re looking for. If you have well defined buyer personas, it should be easy to spot potential customers from your competitor’s followers list. By following the followers of your competitors, you are introducing yourself to a niche audience interested in products like yours. It’s likely that they will check out your twitter handle and better yet, your website. This is one of the easiest ways to reach prospective customers without spending a dime.
In case you want to automate the process of monitoring your competitors on twitter, web scraping services can be used to crawl and extract data from twitter for the same. You can even do sentiment analysis, brand monitoring and consumer pattern researches using dedicated twitter crawl services.
People are lazy when it comes to engaging with content on the web. You could be having a great piece of content that could do really well in social media. But if you don’t make the sharing process as simple as it can be, you will miss out on a lot of engagement. Keep the sharing buttons easily accessible and simple to increase the number of shares it gets. Floating sharing buttons are known to outperform static ones at the beginning or end of the content area. However, depending on your website’s design, you can test different locations and sizes for your social sharing buttons and keep the one that performs well.
Web scraping is already disrupting the way businesses develop and leverage. With the power of big data harvested through web scraping, even newer businesses can gain enough competitive intelligence to compete with the big players in the industry. Competitive intelligence can work as a powerful growth hack now since big data is still in the adoption phase. Pricing your products with reference to competitor’s pricing and being responsive to their actions can make sure you always have the edge when it comes to competition.
Remarketing is a brilliant way to try and connect with people who visited your website, but left without making a purchase or doing the call to action. With remarketing, you can target these people with ads on other websites they might be visiting on the web.
Remarketing might sound a bit creepy because of the way it tracks users, but it has proven to be a great strategy with high CTR and response rate. Since the attention span of internet users is rapidly decreasing, remarketing helps in bringing the lost visitors back again. It is highly effective as it targets the people who previously searched for your service/brand on the internet or have been on your website. Remarketing is one growth hack you can always rely upon to get great results.
Retention is often ignored by most companies in the unending quest for new customers. What is the point of getting more clients if a good share of them are leaving you? Focusing on the retention of customers is one great way to keep your growth graph going up. The best part is, retention doesn’t cost as much as customer acquisition. Providing exclusive benefits and discounts to the existing customers can be a good way to make them stick with your company.
Email newsletters can be used to let the customers know what you are doing for them, how you have implemented a new feature or simply expressing your gratitude for being with your company. Customers tend to stay when they feel like you are always there and listening to them. Maintaining a great support system is another crucial part of reducing the churn rate. Customer issues should be given highest priority and solved promptly to keep your churn rate low. In short, you will have to establish and nurture a good relationship with your customers. This can help bring your churn rate down considerably provided that you are already good with your products and services. You could also use several different marketing tactics apart from providing great service to make sure that your customers stay happy and satisfied with the service.
These are some of the generic growth hacks applicable to most businesses out there. Depending on your business model and industry, there can be more unexplored growth hacking strategies that could work for you. Time to discover and apply them in your business to make it a successful one.
Looking for a web scraping service provider for your business? It’s time to talk to us about your requirements.
Software Engineer – Full time
We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.
What PromptCloud expects for this role:
– Sound knowledge of Algorithms and OOP concepts
– Proficiency with Linux/Unix (required)
– Knowledge of any one of the scripting languages – Ruby/Perl/Python
– Graduated from a tier-1 college (IITs, NITs, IIITs, BITs) or you’re dead smart to blow us away with your tech skills
– 1 to 3 years of industry experience in a tech role
– Prior experience with a startup or Big Data technologies is a plus
– Prior exposure to web technologies, Rails, Django is a plus
– Energy and passion for working in a growing company
– Sense of ownership and attention to detailsDevOps experience
– An entrepreneurial and experimental mindset
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
Ruby on Rails Developer – Full time
We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.
We’re looking for a Ruby on Rails developer to take over various responsibilities in design and development of rails application. The role involves client side as well as server side expertise.
What PromptCloud expects for this role:
– At least 1-2 year experience working with Ruby on Rails (or Django) and MVC
– Experience working with HTML5, CSS3, JS, jQuery, AJAX, and other web technologies
– Experience working with Linux
– UI/UX Design and front end development experience
– Ability to write well-abstracted, reusable code for various UI components
– Should be willing to work independently and take end-to-end ownership with minimal guidance
– Excellent time-management, multi-tasking, communication and interpersonal skills.
– Must have great design and good documentation skills
Applicants having the following skills will be given preference:
– Knowledge of open source tools such as Firebug, Chrome developer tools
– Experience working with Twitter Bootstrap & Node.JS
– Work independently and end-to-end with minimal guidance
– Ability to write well-abstracted, reusable code
– Excellent time-management, multi-tasking, communication and interpersonal skills
– Must have great design and good documentation skills
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
DevOps Engineer – Full time
We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.
Responsibilities:
– Ensure 100% availability and reliability of our service,
– Help the company make optimized infrastructural choices.
– Create and implement tools that manage infrastructure.
– Work independently and end-to-end with minimal guidance.
Skills:
On the system side
– Experience with Puppet/Chef/Ansible, Amazon Web Services (AWS), Git, Graphite and related tools for large-scale systems management
– Experience working with linux system monitoring and analysis
– Good understanding of distributed computing environments
– Open to working non-standard hours in critical situations
– Replication of databases (both relational or NoSQL) across geographical regions using various consistency models
– Experience with package management systems such as APT or RPM
On the development side
– Basic coding/scripting ability in Ruby, Python or any other scripting language
– Write clean, elegant and reusable OO code. This is not a sysadmin job.
– Ability to write well-abstracted, reusable code and good documentation skills
– Some understanding of REST and other web technologies is a plus.
– The ideal candidate for this position should have good attention to details, along with excellent time-management, multi-tasking, communication and interpersonal skills.
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
Marketing Manager – Full time
PromptCloud is looking for a growth hacker to take over responsibilities in developing and executing strategic marketing programs to meet growth objectives, develop market awareness and communicate client results. The analyst works with the Digital and Inbound Marketing Manager and other business segment executives, product management and sales leadership in supporting sales tools to attract, win and retain clients. Essentially, this profile touches all aspects of marketing and business development, thus evolving into being a successful growth-in-charge for the organization.
He/she partners with all functions within marketing as well as key external departments to drive successful, cross-functional marketing and sales initiatives and contributes towards the successful development and maintenance of key performance indicators that lead PromptCloud to 5x growth in the next 3 years.
Desired Skills and Experience:
– Tech (CS) along with an MBA degree from a top B-school
– Minimum 2 years of experience in a marketing/business analyst role
– Good experience in top and bottom level funnels
– Strong business acumen, highly developed analytical skills and recognized for innovative and creative approaches to problem solving
– Inherent empathy for the customer
– Highly professional written and verbal communication skills, along with interpersonal skills
– Hands-on experience with blogging, copywriting, content marketing & PR
– Experience in social media marketing (planning and execution) is a plus
– Experience working with a B2B/enterprise startup is a big plus
– Excellent time-management, multi-tasking and interpersonal skill
Responsibilities include:
– Understanding PromptCloud’s technology well as you progress, and using it to ideate on marketing strategies across geographies
– Performing timely market researches driven towards opening newer marketing and revenue channels that would directly affect technology roadmap (essentially growth hacking) and tracking various growth and marketing initiatives using key metrics customized to PromptCloud’s environment.
– Growing a community of big data enthusiasts on social media sites like LinkedIn and Twitter, and the technology ecosystem, and prospecting within the group
– Coordinating with vendors on collated improvements to company website via A/B testing, etc. and maintaining the same
– Collaborating with the SEO team on launching and monitoring PPC campaigns
– Creating content for various online and offline channels, and further coordinating with vendors towards this goal
– Publicizing content generated on various online and offline channels, as deemed appropriate with regular research
– Taking end-to-end ownership of tasks with moderate to minimal guidance.
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
(This position is currently inactive, you can still apply if you’re interested.)
PromptCloud is looking for an ambitious content marketing all-rounder who would be responsible for writing well-researched and informative content for the blog, website and other marketing collateral. The person should be an auto-pilot and self- thinker and have strong convictions along with efficient proofreading and paraphrasing skills. There will be a steep learning. As a company, we like to work with people who are smarter than their years, fast learners, and quick thinkers. Responsibility-shirkers need not apply. This is an amazing place to grow rapidly and make a real impact. If you’re someone who doesn’t tolerate low expectations, then you might be the right person for our team.
Job Responsibilities:
– Responsible for generating new opportunities: key business function is prospecting new accounts and also to manage and execute research activities as required to compile successful campaign target lists.
– Responsible for segmenting and identifying qualified outbound leads via various communication channels through in-depth understanding of their use case.
– He/she will assist in expanding the company’s database of prospects.
– He/she will be responsible for retargeting of outbound leads and launching various client-nurturing campaigns and account management including up-sell and cross sell.
– He/she will be responsible for arranging various outbound campaigns for increasing brand awareness and revenue.
Establish annual, quarterly, monthly, or weekly sales and collection plans and prioritize and schedule own –
activities so these targets are met.
– Responsible for responding to RFPs and other queries from outbound leads.
– Advising customers on forthcoming product developments and discussing special promotions.
– Understand PromptCloud’s technology well enough.
Desired skills and experience:
– Should be an MBA with a tech background.
– 2 – 4 years of experience in a similar role.
– Experience of software sales/ business development.
– Should be a Techno functional who can map Technology to Business Processes.
– Excellent written skills and ability to communicate well with clients from various geographies.
– Should have experience in handling customer queries.
– Excellent listening skills.
– Ability to understand customer’s industry and core business processes, and then identify the problems they are facing.
– Ability to understand and describe how solutions and features can address the business issues that customers are facing.
– Target focused individual contributor.
– This is an independent role with minimal guidance / interference so give us a shout only if you can ideate as well as execute end to end.
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
(This position is currently inactive, you can still apply if you’re interested.)
Content Writer & Social Media Marketer – Full time
PromptCloud is looking for an ambitious content marketing all-rounder who would be responsible for writing well-researched and informative content for the blog, website and other marketing collateral. The person should be an auto-pilot and self- thinker and have strong convictions along with efficient proofreading and paraphrasing skills. There will be a steep learning. As a company, we like to work with people who are smarter than their years, fast learners, and quick thinkers. Responsibility-shirkers need not apply. This is an amazing place to grow rapidly and make a real impact. If you’re someone who doesn’t tolerate low expectations, then you might be the right person for our team.
Desired Skills and Experience:
– Excellent written communication skills
– 1-2 years of full-time experience with content writing
– Should have exposure in public writing, blogs
– High attention to detail
– Hands-on experience with blogging, copywriting, content marketing & PR
– A good hang of the nuances of English language and grammar rules
– Experience in social media marketing (planning and execution) is a big plus
– Ability to learn and adapt to the latest online marketing trends
– Experience working with a B2B/enterprise startup is a plus
– Excellent time-management, multi-tasking and interpersonal skills
Responsibilities include:
– Writing engaging content for the blog, website and emails
– Creating newsletters targeted towards a B2B audience
– Generating SEO-friendly content across sources and sharing them on social media channels
– Independently coming up with GREAT content from time to time
– Developing measurable content marketing strategies
– Growing a community of big data enthusiasts on social media sites like LinkedIn and Twitter
– Understanding PromptCloud’s technology well as you progress
– Taking end-to-end ownership of tasks with moderate to minimal guidance
– Should have understanding of promotion of own articles on various platforms
– Should be familiar with keyword research and ROI on content in terms of visitors, likes, comments, leads etc
– Take ownership of on-page SEO and content promotion on various platforms including but not limited to blogs, forums and social media sites
– Have a basic understanding of Google webmaster and Analytics
– Assist in content strategy and keyword strategy to increase traffic for the website
– In-depth knowledge of and enthusiasm for social media along with demonstrated awareness of social media trends/developments
– Ability to work in a fast-moving and team-oriented environment
This is an independent role with minimal guidance / interference so give us a shout only if you can ideate as well as execute end to end.
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
(This position is currently inactive, you can still apply if you’re interested.)
Intern – Sales
Job Location
Bengaluru, India
Job Description
Interns in this program will work with PromptCloud’s/JobsPikr’s Sales Team at the company’s headquarters in Bengaluru, India for a duration of 2-3 months. The positions’ duties include but are not limited to prospecting, qualifying, conducting introductory calls, educating leads on the features & uses of our services/offerings, and closing deals.
Desired Qualifications
-Currently enrolled in a Business program with a Marketing or Sales focus, preferably with a Tech background.
-Excellent listening skills along with strong communication and organizational skills
-Ability to be detail oriented and realize the importance of accurate documentation and tracking
-Able to think critically, multi-task, and keep up in a fast-paced environment-Should be good with browsing through data to find the right prospects.
Job Description
-Responsible for generating new opportunities: key business function is prospecting new accounts for a newly launched product (https://www.jobspikr.com) and to manage and execute research activities as required to compile successful campaign target lists.
-He/she will assist in expanding the company’s database of prospects.
-He/she will be responsible for retargeting of outbound leads and launching various client-nurturing campaigns and account management.
-He/she will be responsible for arranging various outbound campaigns for increasing brand awareness and revenue.-Responsible for responding to RFPs and other queries from leads.
What you’ll Get!
-Challenging sales experience of breaking into a nascent market and gaining traction for a new product (using PromptCloud’s existing brand name)
-Opportunity to intern with & learn from the global leader in web data extraction
–Flexible work schedule
-Most importantly: First-hand sales experience!
-Potential full-time offer
So, are you ready help organizations across the world realize the potential of Web Crawling Services?
Note: Though all training and support shall be provided, the candidate is expected to work as an individual contributor.
Freelance Sales Agent- Multiple Geos (Commission based)
Job Location
Remote
Job Description
-Person in this role will be working remotely and independently as a sales agent responsible for generating new opportunities: key business function is prospecting new accounts and generating qualified leads for PromptCloud’s primary solutions
-Responsible for segmenting and identifying qualified leads via various communication channels through in-depth understanding of their use case
-Responsible for responding to RFPs and other queries from outbound leads and filling the middle of the sales funnel
Desired Skills and Experience
-Understand PromptCloud’s technology well enough
-Should have a good network and command over the market in one/multiple regions- especially North America, UK, EU and Middle East
–Experience of software sales/ business development in multiple verticals
-Excellent written skills and ability to communicate well with clients from various geographies
-Ability to understand customer’s industry and core business processes, and then identify the problems they are facing
-Ability to understand and describe how solutions and features can address the business issues that customers are facing
-Target focused individual contributor
How to apply
Send a mail to info+freelancer@promptcloud.com .
Note: This is an independent role with minimal guidance / interference so give us a shout only if you can ideate as well as execute end to end. All necessary knowledge base and training will be provided. Compensation will be made on a commission basis for every closed deal.