The Rise of Influencer Marketing Jobs and How Brands Can Leverage It
Influencer product purchasing has been a part of our lives since ancient times. We often trust a person’s choices, when we relate to them or know them personally. Everyone of us is an influencer, even if you are influencing a single person. This got immediately amplified when social media started booming across the globe, where […]
Read MoreScraping Pricing Data from eBay
Scraping pricing data is one of the most common techniques used by both companies and individuals to set prices on new websites or for listing new products. What sets eBay apart from other online retailers like Amazon and Walmart is that here, products are listed not just by sellers but also by individuals. A lot […]
Read MoreData-centric Benefits of the business continuity plan
Companies must be prepared for unpredictable events as the business must always go on. Most often, we’ve heard about organizations talking about financial growth, branding, employee relations, and their infrastructure, but rarely about benefits of business continuity plans. This plan comes in handy for any adverse situations to mitigate business risks from natural calamities like […]
Read MoreHow Data Mining Can Transform Applications Of Business Intelligence
The amount of data being collected every year is growing faster than ever with every human on the planet producing 102 megabytes of information every minute. In any organization, business intelligence can productively help the decision makers in making strategic decisions by analyzing the data generated within the company and its users. Data mining is […]
Read MorePrice Tracking in the age of eCommerce
Price tracking has become an essential feature of new-age companies that sell products online. This is applicable for both eCommerce marketplaces as well as those that sell products of their own. However, the competition to have a lower price is much higher among marketplaces since individuals would almost always prefer to pay less for the […]
Read MoreOnline Brand Monitoring Services and how to navigate Social Media
Most B2C companies today have a social media presence. This is usually through platforms like Twitter, LinkedIn, Facebook or even Instagram. Large companies have entire social media teams dedicated to responding to mentions or tags. Small companies on the other hand, usually hire one or two individuals to reach out to those who are aggrieved […]
Read MoreSentiment Monitoring in the Financial Sector
Sentiment Monitoring has been used for Brand Monitoring or to spot trends in retail customers for a while now. In the Financial Sector, Sentiment Monitoring has seen a recent surge. This is due to the increase in the number of retail investors who often debate on social media pages and discussion boards. Opinions and statements […]
Read MoreTop 5 use cases of scraping Youtube Data using keyword analysis
YouTube has emerged as the clear winner amongst all other video-sharing websites, where the number of Youtube viewers is growing every day. While this video-watching platform is said to be valued at more than $160 billion. The number of people who are making a living through the website is also massive and so is their […]
Read MoreConsumer Behavior Analysis on High Inflationary Period
A Peek into History Taking a peek into the history of hyperinflationary scenarios and consumer behavior analysis, let’s revisit the dark period of a country where the native currency got depreciated beyond recovery in the early 1920s’ in Weimar, Germany. Where the country was functioning through a barter system. Expensive cars, art, and jewelry were […]
Read MoreExploring the Exploratory Data Analysis Process!
A dataset can be analysed in multiple ways. Exploratory data analysis process is one of the most widely used methods among the available solutions. In simple terms, the process involves the extraction of certain data points from the dataset and generating graphs. These graphs are then analysed visually to find trends or patterns. The visualisations […]
Read More
