Metrics for Measuring Email Marketing Campaign Effectiveness
Earlier we had discussed why email marketing is a powerful weapon in any business’ overall marketing arsenal. Hoping that you’re convinced by the benefits of using email marketing, we would now like to focus on how you can measure the effectiveness – mainly in terms of increase in the number of prospects in the funnel. […]
Read MoreHow Big Data Trends and Insights are Shaping Up Deutschland (Germany)
Big data technology trends phenomenon, having already engulfed the west in its awe, is now moving towards the other parts of the planet. It especially seems to be gathering a lot of momentum in Asia and Europe, merely starting from people referring to it as the ‘next big thing’, to companies that are spending huge […]
Read MoreHow your Business can benefit from Big Data as a Service (BDaaS)?
Cloud-based technologies have proliferated at a tremendous rate in the past few years. We have seen a rapid growth in the as-a-service space, such as from Software as a Service (SaaS) to Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Network as a Service (NaaS) and even ‘X’ ( anything & everything) as a […]
Read MoreSmall Business Owners: Should you care about Big Data?
Just about two decades ago, most of the information was accessible only by a handful of individuals and organisations. This changed remarkably with the advent of User-Generated Content (UGC), which led to the ‘democratisation’ of data. Small Business Owners have gained most from this transition. As information became the new paradigm, most new opportunities arose […]
Read MoreRetain your Best Customers: 7 Tips for creating Loyal Customers
Small or medium business owners and marketers are well aware of the importance of getting customers that stick around for a lifetime. Savvy marketers understand the fact that the cost of acquiring a new customer is as much as 7-10 times the cost of retaining an existing customer. Loyalty means a customer is willing to […]
Read MoreUsing Redmine for Project Management
At PromptCloud, we follow a Scrum-but process and use Redmine, a neat project management tool, to support it. The basic version of Redmine is open-source and written in Ruby and can work on any machine that supports Ruby and that’s linked to some database. Its however quite strict in terms of compatibility with the Ruby […]
Read MoreHow Big Data is being used across industry verticals (Part 2)
Companies collect various kinds of data through transaction records or information provided by the customer. Some of that data is useful in the present day, while some of it is not. Even if the data is not as useful today, it doesn’t mean that a user can’t be derived in the future – as […]
Read MoreDoes Remote Working at your Enterprise Merit Consideration?
A few months back, Yahoo! stopped its remote working program. Best Buy followed suit by announcing that it was also discontinuing remote working. Apart from the top management philosophy behind these decision, remote working has it’s own set of pros and cons. It enables employees to have a good work-life balance as it allows them […]
Read MoreHow about Collaborating with the Competition & Growing Together?
To most entrepreneurs and small business owners, the word ‘competition’ is a dreaded one. For them, it’s a word that brings out visions of a stolen market share, price wars, and copied ideas. What most of these entrepreneurs don’t acknowledge is that competition is inevitable. One may be a leader in their market, but somehow […]
Read MoreTowards More Productive Meetings
Meetings are an essential tool for getting things done by collaboration. Last week I attended a meeting that I felt was very productive. Even though it was not very long, we could finish discussing most of the things that we had set out to. Unfortunately, most of the corporate meetings don’t go that way. Here’s […]
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