Marketers use various strategies to gather knowledge and analyze marketing tactics to understand the performance and subsequent success or failure of their ventures. Market analytics allow more efficiency and negate wastes of both time and money. Market Analytics guarantees customer satisfaction. Let us now have a look at how web scraping helps marketing analytics.
Auditing your competitor’s SEO strategy is necessary. SEO crawling needs to be done on data scraped from websites to uncover popular words. Landing pages need to be analyzed to gain more insights into why certain websites are at a higher SEO ranking. Not only do you need to look into what they are doing right, but you also need to look into keywords that are being ignored by them. Some keywords are very relevant to the industry. Keywords ignored by our competitors will be targeted. We can build on the strategy left behind by our competitors.
Data-driven decision making has crept into most sectors and industries. Marketing is no different. Marketing analytics has helped cut costs, made marketing efforts more efficient and made it easier to analyze the results. However, getting the data remains a challenge unless you tap into web-scraping both conventional and unconventional data sources. If you want to build your web scraping team to support your marketing efforts, the cost might be too high to benefit you in a matter of years. That is unless you already have a data-scraping team supporting your other departments. In the former scenario, you should use the web scraping services of well-established teams like ours at PromptCloud. We provide data along with a complete managed end to end solution that can be used in a plug and play format.