Data incorporation has become an essential part of every business. There are more than 8.4 billion IoT devices connected and working currently. Maximizing efficiency and obtaining competitive advantage are major reasons for this phenomenal adoption. These numbers clearly show that the impact and influence of IoT will only rise in the coming years.
However, the same technology has increased the amount of data to a great extent. Managing this vast amount of data seems difficult in terms of security and privacy. Business leaders look at it as a downside of IoT era. Coupled with alarming cases of data theft and breaches, it becomes mission-critical to preserve the integrity and confidentiality of the organization data with strong security measures meant exclusively for IoT data. Otherwise, we will see fiascoes like Target’s settlement of a 2013 data breach case by paying $18.5 million to 47 states in the US happening more routinely.
Today, we check out the important constituents of an IoT architecture and move to examining the issues that plague the IoT businesses. We then look at 6 ways to tackle the privacy and security challenges around IoT data.
A business needs to understand IoT architecture in order to understand its security and privacy issues. Such architecture in a company comprises a variety of components. However, they all can come down to these three:
WSN is a set of sensors that are distributed to perform one single process. This process usually includes receiving or sending data in packets. Data packets go through local processing, conversion, storage and other procedures during distribution intervals.
A gateway in IoT architecture obtains data, process it and forward towards storage. This gateway is the center where management and security services are required to a great extent.
Storage is where data gets collected. Data analytics and presentation applications are a part of this component. These applications make collected data useful and applicable for businesses.
A wide range of security and privacy risks surround modern IoT architecture. Major data security challenges include:
Hackers can try to breach IoT networks. This allows them to obtain complete control over a business’ data and network functions. Enterprises constantly face this challenge of attack prevention. Intrusions can cause reputation and money. Companies feel a threat of losing their critical data, which doesn’t allow them to leverage IoT to its maximum extent.
IoT systems don’t require the physical presence of a person to provide access. Networks include interactions between multiple machines.
So, an unauthorized person can impersonate others and attack systems. Business leaders have suffered such attacks several times. For instance, a DNS provider, Dyn faced a cyber-attack in 2016 in their IT systems, leading to massive downtime across North America and Europe.
The integrity of business data depends on encryption technologies. However, this is not a one time job. Encryption requires regular management process. Otherwise, it makes IoT systems vulnerable towards attacks.
Hackers can breach and steal data from your storage. Many businesses suffer from unreliable encryption management, which results in security threats.
Blending a business with IoT is not very easy for every company. Most enterprise leaders don’t have a comprehensive knowledge of technologies. This increases the risk of unauthorized asset accumulation.
Businesses don’t find themselves trapped in an unreliable, unprotected data storage asset. Insecure channels and collection components in IoT network make them open for internal and external breaches.
A huge amount of data hides behind IoT architecture. This gives rise to potential malicious activities in a company. No manual process can predict or inform regarding these activities that take place in the background.
Even traditional firewalls fail in predicting these kinds of activities. Unauthorized people can breach and conduct processes that result in company’s loss in terms of frauds and reputation damage.
There are 6 key security technologies that you need to employ in your IoT infrastructure:
Network security is common in companies. However, IoT requires a comprehensive and more robust security in this department. Businesses need to conquer communication standards and limited capabilities of networks.
To tackle the complexity of network security, a business can combine powers of traditional antimalware and antiviruses with intrusion protection systems. Several vendors such as Cisco, Bayshore Networks, Senrio and others are working in this area. They install intrusion detection, firewalls, and other systems along with traditional network security systems. This removes the threat of network breach.
A cryptographic key can include both private and public keys. Using PKI or private/public key ensures the security of IoT devices from generation to installation. A key allows companies to make device generation and distribution completely secure.
Similarly, they help with securely loading data and managing systems. Utilizing PKI is like offering digital certificates to IoT devices. The activation and installation become possible via authorized people only. There are vendors such as HPE, Gemalto, DigiCert, Symantec and others working in this direction.
A business can start with standard algorithms of encryption to make data secure and private in terms of access. Valuable information stays secure in the storage protected from hackers and data sniffers.
Encrypting data can seem difficult for large companies where a wide range of hardware and profiles are working. These companies need to focus more on the lifecycle of an encryption key. A thorough and authorized management process is required.
Professional encryption service companies such as Cisco, Lynx Software, Entrust Datacard and other vendors can help you achieve managed encryption.
Authoritative access to systems and data is possible with secure authentication. Multiple users can access different data sets on the same network by using passwords or pins. Dual factor authentication is more robust in this department.
Multiple machines are connected and interact with each other to offer authority to access a device. Enterprises can move forward from physical authentication and obtain efficiency with machine based systems. That too, without compromising security and privacy.
Vendors such as Covisint, Baimos Technologies, Device Authority and others are helping businesses in this direction.
API security is a necessity to ensure that only authorized developers, applications and devices are interacting with APIs. Security measures in this department allow business to authorize every movement before it gains access to data.
Data flow in backend and applications uses secure digital documentation to authorize an action. This is a precaution to save data from potential attacks and threats. Companies such as Akana, MuleSoft, CA Technologies and WS02 are offering API security solutions.
A company has to collect a huge amount of data. Then, they aggregate, monitor and normalize it in order to provide actionable reports. These procedures always face the issues of manual security errors. However, incorporating AI and machine learning can bring sophistication to big data analytics.
AI solutions in IoT improve predictability of security threats. They can monitor backend data on an ongoing basis and report if any threat arises. Machine learning evolves itself with time. Eventually, they become capable of detecting intrusions that are not possible with traditional techniques.
Identifying intrusion threats is possible with vendors of such solutions. Some of them are Cisco, SAP, Indegy, and Senrio.
Security and privacy threats are driving innovative technologies in IoT. Solution providers are aligning with the security needs of businesses. But an enterprise should always begin with basic security solutions. Then, they can improve their security approach according to IoT protocols and standards.
Don’t wait for security incidents to happen before you deploy solutions. Become aware and responsible in terms of data security and take actions in advance. Combine simple solutions to complex ones in order to manage and maintain your vast network. Security and privacy are all about an end-to-end approach. Network protection is essential, encryption requires management, and analytics should be empowered with intrusion detection.
Your business depends on IoT and the benefits it offers. So, you can avoid these technologies. Facing security challenges is the only way to compete and survive in today’s market. Hence, make sure you safeguard your sensitive data from cyber attacks, hacking and other internal and external threats. Never let anything disrupt your business’ smooth functionality.
Software Engineer – Full time
We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.
What PromptCloud expects for this role:
– Sound knowledge of Algorithms and OOP concepts
– Proficiency with Linux/Unix (required)
– Knowledge of any one of the scripting languages – Ruby/Perl/Python
– Graduated from a tier-1 college (IITs, NITs, IIITs, BITs) or you’re dead smart to blow us away with your tech skills
– 1 to 3 years of industry experience in a tech role
– Prior experience with a startup or Big Data technologies is a plus
– Prior exposure to web technologies, Rails, Django is a plus
– Energy and passion for working in a growing company
– Sense of ownership and attention to detailsDevOps experience
– An entrepreneurial and experimental mindset
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
Ruby on Rails Developer – Full time
We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.
We’re looking for a Ruby on Rails developer to take over various responsibilities in design and development of rails application. The role involves client side as well as server side expertise.
What PromptCloud expects for this role:
– At least 1-2 year experience working with Ruby on Rails (or Django) and MVC
– Experience working with HTML5, CSS3, JS, jQuery, AJAX, and other web technologies
– Experience working with Linux
– UI/UX Design and front end development experience
– Ability to write well-abstracted, reusable code for various UI components
– Should be willing to work independently and take end-to-end ownership with minimal guidance
– Excellent time-management, multi-tasking, communication and interpersonal skills.
– Must have great design and good documentation skills
Applicants having the following skills will be given preference:
– Knowledge of open source tools such as Firebug, Chrome developer tools
– Experience working with Twitter Bootstrap & Node.JS
– Work independently and end-to-end with minimal guidance
– Ability to write well-abstracted, reusable code
– Excellent time-management, multi-tasking, communication and interpersonal skills
– Must have great design and good documentation skills
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
DevOps Engineer – Full time
We’re a team of high-tech Engineers working on fresh big data problems. An integral part of our offerings is web-scale crawl and extraction using cloud computing and machine learning techniques. We’re on a quest for innovative ways to solve the business problems of data acquisition and normalization on the web. Our vision is to make PromptCloud a one-stop brand for data and our growth is geared towards that.
Where we are at PromptCloud- We are a bootstrapped company in the mid-growth phase and are planning to quickly expand (not much in terms of personnel) but heavily with respect to the solutions we can provide to big data problems in the market. We started off with international clients and we have pretty much covered the globe at that.
Responsibilities:
– Ensure 100% availability and reliability of our service,
– Help the company make optimized infrastructural choices.
– Create and implement tools that manage infrastructure.
– Work independently and end-to-end with minimal guidance.
Skills:
On the system side
– Experience with Puppet/Chef/Ansible, Amazon Web Services (AWS), Git, Graphite and related tools for large-scale systems management
– Experience working with linux system monitoring and analysis
– Good understanding of distributed computing environments
– Open to working non-standard hours in critical situations
– Replication of databases (both relational or NoSQL) across geographical regions using various consistency models
– Experience with package management systems such as APT or RPM
On the development side
– Basic coding/scripting ability in Ruby, Python or any other scripting language
– Write clean, elegant and reusable OO code. This is not a sysadmin job.
– Ability to write well-abstracted, reusable code and good documentation skills
– Some understanding of REST and other web technologies is a plus.
– The ideal candidate for this position should have good attention to details, along with excellent time-management, multi-tasking, communication and interpersonal skills.
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
Marketing Manager – Full time
PromptCloud is looking for a growth hacker to take over responsibilities in developing and executing strategic marketing programs to meet growth objectives, develop market awareness and communicate client results. The analyst works with the Digital and Inbound Marketing Manager and other business segment executives, product management and sales leadership in supporting sales tools to attract, win and retain clients. Essentially, this profile touches all aspects of marketing and business development, thus evolving into being a successful growth-in-charge for the organization.
He/she partners with all functions within marketing as well as key external departments to drive successful, cross-functional marketing and sales initiatives and contributes towards the successful development and maintenance of key performance indicators that lead PromptCloud to 5x growth in the next 3 years.
Desired Skills and Experience:
– Tech (CS) along with an MBA degree from a top B-school
– Minimum 2 years of experience in a marketing/business analyst role
– Good experience in top and bottom level funnels
– Strong business acumen, highly developed analytical skills and recognized for innovative and creative approaches to problem solving
– Inherent empathy for the customer
– Highly professional written and verbal communication skills, along with interpersonal skills
– Hands-on experience with blogging, copywriting, content marketing & PR
– Experience in social media marketing (planning and execution) is a plus
– Experience working with a B2B/enterprise startup is a big plus
– Excellent time-management, multi-tasking and interpersonal skill
Responsibilities include:
– Understanding PromptCloud’s technology well as you progress, and using it to ideate on marketing strategies across geographies
– Performing timely market researches driven towards opening newer marketing and revenue channels that would directly affect technology roadmap (essentially growth hacking) and tracking various growth and marketing initiatives using key metrics customized to PromptCloud’s environment.
– Growing a community of big data enthusiasts on social media sites like LinkedIn and Twitter, and the technology ecosystem, and prospecting within the group
– Coordinating with vendors on collated improvements to company website via A/B testing, etc. and maintaining the same
– Collaborating with the SEO team on launching and monitoring PPC campaigns
– Creating content for various online and offline channels, and further coordinating with vendors towards this goal
– Publicizing content generated on various online and offline channels, as deemed appropriate with regular research
– Taking end-to-end ownership of tasks with moderate to minimal guidance.
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
(This position is currently inactive, you can still apply if you’re interested.)
PromptCloud is looking for an ambitious content marketing all-rounder who would be responsible for writing well-researched and informative content for the blog, website and other marketing collateral. The person should be an auto-pilot and self- thinker and have strong convictions along with efficient proofreading and paraphrasing skills. There will be a steep learning. As a company, we like to work with people who are smarter than their years, fast learners, and quick thinkers. Responsibility-shirkers need not apply. This is an amazing place to grow rapidly and make a real impact. If you’re someone who doesn’t tolerate low expectations, then you might be the right person for our team.
Job Responsibilities:
– Responsible for generating new opportunities: key business function is prospecting new accounts and also to manage and execute research activities as required to compile successful campaign target lists.
– Responsible for segmenting and identifying qualified outbound leads via various communication channels through in-depth understanding of their use case.
– He/she will assist in expanding the company’s database of prospects.
– He/she will be responsible for retargeting of outbound leads and launching various client-nurturing campaigns and account management including up-sell and cross sell.
– He/she will be responsible for arranging various outbound campaigns for increasing brand awareness and revenue.
Establish annual, quarterly, monthly, or weekly sales and collection plans and prioritize and schedule own –
activities so these targets are met.
– Responsible for responding to RFPs and other queries from outbound leads.
– Advising customers on forthcoming product developments and discussing special promotions.
– Understand PromptCloud’s technology well enough.
Desired skills and experience:
– Should be an MBA with a tech background.
– 2 – 4 years of experience in a similar role.
– Experience of software sales/ business development.
– Should be a Techno functional who can map Technology to Business Processes.
– Excellent written skills and ability to communicate well with clients from various geographies.
– Should have experience in handling customer queries.
– Excellent listening skills.
– Ability to understand customer’s industry and core business processes, and then identify the problems they are facing.
– Ability to understand and describe how solutions and features can address the business issues that customers are facing.
– Target focused individual contributor.
– This is an independent role with minimal guidance / interference so give us a shout only if you can ideate as well as execute end to end.
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
(This position is currently inactive, you can still apply if you’re interested.)
Content Writer & Social Media Marketer – Full time
PromptCloud is looking for an ambitious content marketing all-rounder who would be responsible for writing well-researched and informative content for the blog, website and other marketing collateral. The person should be an auto-pilot and self- thinker and have strong convictions along with efficient proofreading and paraphrasing skills. There will be a steep learning. As a company, we like to work with people who are smarter than their years, fast learners, and quick thinkers. Responsibility-shirkers need not apply. This is an amazing place to grow rapidly and make a real impact. If you’re someone who doesn’t tolerate low expectations, then you might be the right person for our team.
Desired Skills and Experience:
– Excellent written communication skills
– 1-2 years of full-time experience with content writing
– Should have exposure in public writing, blogs
– High attention to detail
– Hands-on experience with blogging, copywriting, content marketing & PR
– A good hang of the nuances of English language and grammar rules
– Experience in social media marketing (planning and execution) is a big plus
– Ability to learn and adapt to the latest online marketing trends
– Experience working with a B2B/enterprise startup is a plus
– Excellent time-management, multi-tasking and interpersonal skills
Responsibilities include:
– Writing engaging content for the blog, website and emails
– Creating newsletters targeted towards a B2B audience
– Generating SEO-friendly content across sources and sharing them on social media channels
– Independently coming up with GREAT content from time to time
– Developing measurable content marketing strategies
– Growing a community of big data enthusiasts on social media sites like LinkedIn and Twitter
– Understanding PromptCloud’s technology well as you progress
– Taking end-to-end ownership of tasks with moderate to minimal guidance
– Should have understanding of promotion of own articles on various platforms
– Should be familiar with keyword research and ROI on content in terms of visitors, likes, comments, leads etc
– Take ownership of on-page SEO and content promotion on various platforms including but not limited to blogs, forums and social media sites
– Have a basic understanding of Google webmaster and Analytics
– Assist in content strategy and keyword strategy to increase traffic for the website
– In-depth knowledge of and enthusiasm for social media along with demonstrated awareness of social media trends/developments
– Ability to work in a fast-moving and team-oriented environment
This is an independent role with minimal guidance / interference so give us a shout only if you can ideate as well as execute end to end.
What you will receive:
– Truckloads of learning
– Friendly environment and a culture for growth
– Collaboratively solving exciting challenges with smart minds around
– Busy days and busier nights that you won’t regret
– All things good or great at any bootstrapped company
(This position is currently inactive, you can still apply if you’re interested.)
Intern – Sales
Job Location
Bengaluru, India
Job Description
Interns in this program will work with PromptCloud’s/JobsPikr’s Sales Team at the company’s headquarters in Bengaluru, India for a duration of 2-3 months. The positions’ duties include but are not limited to prospecting, qualifying, conducting introductory calls, educating leads on the features & uses of our services/offerings, and closing deals.
Desired Qualifications
-Currently enrolled in a Business program with a Marketing or Sales focus, preferably with a Tech background.
-Excellent listening skills along with strong communication and organizational skills
-Ability to be detail oriented and realize the importance of accurate documentation and tracking
-Able to think critically, multi-task, and keep up in a fast-paced environment-Should be good with browsing through data to find the right prospects.
Job Description
-Responsible for generating new opportunities: key business function is prospecting new accounts for a newly launched product (https://www.jobspikr.com) and to manage and execute research activities as required to compile successful campaign target lists.
-He/she will assist in expanding the company’s database of prospects.
-He/she will be responsible for retargeting of outbound leads and launching various client-nurturing campaigns and account management.
-He/she will be responsible for arranging various outbound campaigns for increasing brand awareness and revenue.-Responsible for responding to RFPs and other queries from leads.
What you’ll Get!
-Challenging sales experience of breaking into a nascent market and gaining traction for a new product (using PromptCloud’s existing brand name)
-Opportunity to intern with & learn from the global leader in web data extraction
–Flexible work schedule
-Most importantly: First-hand sales experience!
-Potential full-time offer
So, are you ready help organizations across the world realize the potential of Web Crawling Services?
Note: Though all training and support shall be provided, the candidate is expected to work as an individual contributor.
Freelance Sales Agent- Multiple Geos (Commission based)
Job Location
Remote
Job Description
-Person in this role will be working remotely and independently as a sales agent responsible for generating new opportunities: key business function is prospecting new accounts and generating qualified leads for PromptCloud’s primary solutions
-Responsible for segmenting and identifying qualified leads via various communication channels through in-depth understanding of their use case
-Responsible for responding to RFPs and other queries from outbound leads and filling the middle of the sales funnel
Desired Skills and Experience
-Understand PromptCloud’s technology well enough
-Should have a good network and command over the market in one/multiple regions- especially North America, UK, EU and Middle East
–Experience of software sales/ business development in multiple verticals
-Excellent written skills and ability to communicate well with clients from various geographies
-Ability to understand customer’s industry and core business processes, and then identify the problems they are facing
-Ability to understand and describe how solutions and features can address the business issues that customers are facing
-Target focused individual contributor
How to apply
Send a mail to info+freelancer@promptcloud.com .
Note: This is an independent role with minimal guidance / interference so give us a shout only if you can ideate as well as execute end to end. All necessary knowledge base and training will be provided. Compensation will be made on a commission basis for every closed deal.