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13 Reasons Why your Business should Use Email Marketing

Many small businesses have come to realize the potential of the online media as a marketing channel, mainly because it's one of the most measurable and affordable one. Consequently, social media became a buzzword among businesses who were following the herd, without caring much about whether a match existed...

How Big Data is being used across industry verticals (Part 1)

Basically, Big Data refers to our ability to collect and make sense out of huge amounts of data that is ever-expanding and decoding it into meaningful information, and more importantly, actionable strategies.   Today in almost every industry, data-driven strategies are being used to compete, innovate, optimize...

Our Bit for Uttarakhand Flood Relief. Are you joining?

Nothing alleviates the pain and trauma caused to the victims of the ghastly floods that hit divine lands in Uttarakhand, India. All we can hope for is that such a deadly night of 16th June never repeat itself, and that peace be with families of...

Big Data Solutions for Classified Engines

The pre-digital state of classified ads was extremely monolithic; requiring a pair of reading glasses even for the normal eyes. Then came the internet with the explosion of websites. Digitization of classifieds too was happening and Craiglist was the pioneer. What followed is evident to all. There were...

Funding Data for Geo-specific Market Research

Data is, by far, the single most indispensable entity on which a business stands these days even before standing on brick and mortar. We have already discussed various use cases that validate the above statement in our older posts on What enterprises do with Big Data series....

What enterprises do with Big Data – Part 3

This post has 2 precursors- Part 1 and Part 2 . Here's the third batch of big data use cases that we've been getting our hands dirty with. The source site that I'd like to collect data from limits the number of results. So use a...

Coming to Life- the all new website is here!

For those who don't remember how the old website looked, we could have been glad about it but we'd rather show the before-after difference. Here it is- one big blob of text versus structured information. Before After What led to the revamp?  Design- The old website was designed when...

Web scraping software vs. hosted crawl solution

Web scraping is a widely known term these days; not just because so much data exists around us, but more because there's already so much being done with that data. Let's try to analyze the differences between opting for a software that comes with DIY...


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