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Beyond Big Data in Marketing: Predictive Analytics for the Smart Marketer

Predictive analytics refers to the practice of deriving insights from existing information and data in order to predict future trends and events. In fact, one of the best uses of big data is in reducing ambiguity and uncertainty of future events by establishing patterns in...

How big data can increase customer loyalty towards your brand

We have earlier discussed how big data can help companies in reaching the right kind of customers with more focused ad targeting campaigns. Businesses try hard to acquire more customers. However, acquiring a new customer costs as much as 5 times more than retaining an existing...

How can a Small Business having modest budgets use Big Data?

If you have a small business that doesn't deal with large amounts of data on a regular basis, chances are, the very mention of the term 'big data' might sound astounding. In fact, its a commonly held belief that only the big corporations can afford...

How big data is revolutionizing traditional ad targeting

Precision ad delivery is all about getting the right message in front of the right person at the right time, even better when they're not expecting to see your message. For example, let's say you just visited your favorite sports team's page on ESPN.com and...

Data Visualization: What is it and Why it Matters?

Data visualization refers to the presentation of data in a graphical format. Traditionally, data visualization has existed in the form of charts and maps. The Periodic Table is one of the best uses of data visualization that reveals hidden relationships and makes the classification of...

Why Smarter Companies are Leveraging Data-driven Marketing?

Very often marketers get scared of the term 'big data'. It sounds overwhelming and scary to them, especially to those who don't have a clear understanding of how to capture and make use of such data. It's all about going back to the basics - data...

Big Data Analytics or Data as a Service: How are they different?

Big Data Analytics According to IDC, the value of the big data market was $6.8 billion in 2012, which is growing at a rate of 40% every year and is predicted to reach $17 billion by 2015 (Source: IDC - PDF). Organisations all across the world...

Scraping Data: Site-specific Extractors vs. Generic Extractors

Scraping is becoming a rather mundane job with every other organization getting its feet wet with it for their own data gathering needs. There have been enough number of crawlers built - some open-sourced and others internal to organizations for in-house utilities. Although crawling might...


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