Small Business Owners: Should you care about Big Data?
Just about two decades ago, most of the information was accessible only by a handful of individuals and organisations. This changed remarkably with the advent of User-Generated Content (UGC), which led to the ‘democratisation’ of data. Small Business Owners have gained most from this transition. As information became the new paradigm, most new opportunities arose […]
Read MoreRetain your Best Customers: 7 Tips for creating Loyal Customers
Small or medium business owners and marketers are well aware of the importance of getting customers that stick around for a lifetime. Savvy marketers understand the fact that the cost of acquiring a new customer is as much as 7-10 times the cost of retaining an existing customer. Loyalty means a customer is willing to […]
Read MoreUsing Redmine for Project Management
At PromptCloud, we follow a Scrum-but process and use Redmine, a neat project management tool, to support it. The basic version of Redmine is open-source and written in Ruby and can work on any machine that supports Ruby and that’s linked to some database. Its however quite strict in terms of compatibility with the Ruby […]
Read MoreHow Big Data is being used across industry verticals (Part 2)
Companies collect various kinds of data through transaction records or information provided by the customer. Some of that data is useful in the present day, while some of it is not. Even if the data is not as useful today, it doesn’t mean that a user can’t be derived in the future – as […]
Read MoreDoes Remote Working at your Enterprise Merit Consideration?
A few months back, Yahoo! stopped its remote working program. Best Buy followed suit by announcing that it was also discontinuing remote working. Apart from the top management philosophy behind these decision, remote working has it’s own set of pros and cons. It enables employees to have a good work-life balance as it allows them […]
Read MoreHow about Collaborating with the Competition & Growing Together?
To most entrepreneurs and small business owners, the word ‘competition’ is a dreaded one. For them, it’s a word that brings out visions of a stolen market share, price wars, and copied ideas. What most of these entrepreneurs don’t acknowledge is that competition is inevitable. One may be a leader in their market, but somehow […]
Read MoreTowards More Productive Meetings
Meetings are an essential tool for getting things done by collaboration. Last week I attended a meeting that I felt was very productive. Even though it was not very long, we could finish discussing most of the things that we had set out to. Unfortunately, most of the corporate meetings don’t go that way. Here’s […]
Read More13 Reasons Why Your Business Should Use Email Marketing
Introduction to Email Marketing Many small businesses have come to realize the potential of online media as a marketing channel, mainly because it’s one of the most measurable and affordable marketing channels. Consequently, social media became a buzzword among businesses who were following the herd, without caring much about whether a match existed between their […]
Read MoreHow Big Data is Being Used Across Industry Verticals
Big Data in business refers to our ability to collect and make sense out of huge amounts of data that is ever-expanding and decoding it into meaningful information, and more importantly, actionable strategies. Today in almost every industry, data-driven strategies are being used to compete, innovate, optimize costs or enhance the customer experience. For instance, […]
Read MoreOur Bit for Uttarakhand Flood Relief. Are you joining?
Nothing alleviates the pain and trauma caused to the victims of the ghastly flood that hit divine lands in Uttarakhand, India. All we can hope for is that such a deadly night of 16th June never repeat itself, and that peace be with families of the victims. To do our bit, PromptCloud has extended a […]
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