Big Data: A Competitive Advantage
Businesses have seen an unprecedented growth over the last few years with the growing economy and global connectivity. We have all witnessed disruptive emerging marketing techniques creating brands out of the blue within a few days or win an audience with a single viral campaign. Companies have excelled in terms of their positioning, brand proposition, product value or simply a great customer service.
Most of this genius came from some innovative minds who wanted to try something different. Some campaigns worked, some failed. But with the growing competition, failure is not n option anymore. Each metric is measured and expected to give great returns. What everyone needs now is a strong data backed analysis upon which they can base their strategies and long term plans for an accurate, measured and a targeted campaign. Below is an infographic explaining just some of the biggest problems faced by enterprises and how Big Data can be a big part of the solution to help them achieve a competitive advantage in their respective industries.