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Consumer Behavior Analysis on High Inflationary Period

Pavan Jakka
Pavan Jakka
Consumer behavior analysis

A Peek into History Taking a peek into the history of hyperinflationary scenarios and consumer behavior analysis, let’s revisit the dark period of a country where the native currency got depreciated beyond recovery in the early 1920s’ in Weimar, Germany. Where the country was functioning through a barter system. Expensive cars, art, and jewelry were […]

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Why Brand Affinity is Important for your Business to Grow

Pavan Jakka
Pavan Jakka
brand affinity

In a highly competitive, commoditised B2C environment, BRAND is the only moat a company can rely on for sustainable margins and profitability. It’s easier said than done, but what makes a brand is an interesting question to ponder. All consumer-facing businesses strive to register a certain kind of reputation through their products with various tools […]

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How Can Brands Leverage DaaS (Data as a Service) Solutions to Increase Online Sales

Pavan Jakka
Pavan Jakka

In the pre-ecommerce era where all the sales were happening in physical retail stores, it’s imperative that the company should have a strong distribution network to ensure that their product reaches the last mile customer. The established players have an advantage over the new entrants in this kind of market because of the distribution network […]

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Leveraging Web Scraping to Extract Airfare Data from OTAs

Pavan Jakka
Pavan Jakka

Use web scraping to extract flight data from OTAs and airlines’ websites to give your customers the best possible start to their holiday experience. For any service-oriented business, customer happiness and satisfaction is paramount. And if you’re in travel, providing customers the best holiday experience is always priority number one. After all, happy customers mean […]

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Identifying Influencers Using Social Media Crawling

Pavan Jakka
Pavan Jakka

Advertising pre-social media slides towards the more creative side of the industry and the Advertiser decides what kind of content attracts the potential target audience for the brand. The advertiser here is generally the senior person in the company with the most years of experience credited to their name. Not to undermine their experience, but […]

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Leapfrogging With Structured Data

Pavan Jakka
Pavan Jakka

Going back a few years, when some of the media and investors are quizzing Mr. Mukesh Ambani, why was an oil company like RIL (Reliance Industries) spending 10’s of billions of dollars on a telecom network? Mr. Ambani replied, “Data is the new oil.” While the commodification of data in Jio’s context is different from […]

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Cryptocurrencies – New World Order?

Pavan Jakka
Pavan Jakka
Cryptocurrency

Cryptocurrency – A New World Order? This is the opening statement in the abstract written by Satoshi Nakumoto, who wrote a paper on Bitcoin released right after the world went through a financial crisis that resembles the great depression of the 1930s. The financial institutions and big banks that are too centralized misused their “too […]

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