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PromptCloud Inc, 16192 Coastal Highway, Lewes De 19958, Delaware USA 19958

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How can a Small Business having modest budgets use Big Data?

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Janet Williams

If you have a small business that doesn’t deal with large amounts of data on a regular basis, chances are, the very mention of the term ‘big data’ might sound astounding. In fact, its a commonly held belief that only the big corporations can afford to mine big data. The concept of analyzing large amounts […]

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How big data is revolutionizing traditional ad targeting

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Janet Williams

Precision ad delivery is all about getting the right message in front of the right person at the right time, even better when they’re not expecting to see your message. For example, let’s say you just visited your favorite sports team’s page on ESPN.com and moved on to surfing other websites. All of a sudden […]

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Data Visualization: What is it and Why it Matters?

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Janet Williams

Data visualization refers to the presentation of data in a graphical format. Traditionally, data visualization has existed in the form of charts and maps. The Periodic Table is one of the best uses of data visualization that reveals hidden relationships and makes the classification of chemical elements easy to understand. Visualizations are a means of […]

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Why Smarter Companies are Leveraging Data-driven Marketing?

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Janet Williams

Very often marketers get scared of the term ‘big data’. It sounds overwhelming and scary to them, especially to those who don’t have a clear understanding of how to capture and make use of such data. It’s all about going back to the basics – data essentially enables companies to understand their customers more precisely. […]

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Big Data Analytics or Data as a Service: How are they different?

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Janet Williams

Big Data Analytics According to IDC, the value of the big data market was $6.8 billion in 2012, which is growing at a rate of 40% every year and is predicted to reach $17 billion by 2015 (Source: IDC – PDF). Organisations all across the world have come to realize that the most successful business […]

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Application of Big Data Analytics in Advertising, Industrial Automation, and the Food Industry

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Janet Williams

In this series, we earlier covered how big data is being used across industry verticals. Though our coverage of most of those applications hovered around modern, IT-based industries such as banking, retail, and analytics, here we have identified some big data applications in traditional industries such as manufacturing and the food industry. Although big data isn’t […]

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Does Data as a Service (DaaS) have the Potential to become the Next Big Thing?

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Janet Williams
DaaS

Gartner predicts that the Software-as-a-Service market is set to reach $22.1 billion by 2015. DaaS is poised to become an integral part of business intelligence and analytics, possibly garnering a decent share of this pie in the process. Big data has become a crucial aspect of strategic intelligence of many corporations, providing them competitive advantage […]

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Scraping Data: Site-specific Extractors vs. Generic Extractors

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Janet Williams

Scraping is becoming a rather mundane job with every other organization getting its feet wet with it for their own data gathering needs. There have been enough number of crawlers built – some open-sourced and others internal to organizations for in-house utilities. Although crawling might seem like a simple technique at the onset, doing this […]

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Two Mission-Critical Big Data Use Cases in Real Time

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Janet Williams

The rise of web 2.0 and a subsequent explosion of user generated content and social media has got companies interested in what people are talking. Collecting real-time data through sensors installed in systems or through live conversations isn’t a problem any more. Instead, converting this unstructured data into actionable takeaways for business – and doing […]

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What Metrics to use for Measuring the Effectiveness of your Email Marketing Campaigns?

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Janet Williams

Earlier we had discussed why email marketing is a powerful weapon in any business’ overall marketing arsenal. Hoping that you’re convinced by the benefits of using email marketing, we would now like to focus on how you can measure the effectiveness – mainly in terms of increase in the number of prospects in the funnel. […]

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