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A social listening platform for enterprises
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The client wished to use its social media intelligence platform to run analysis on specific tweets. These tweets had to have a set of keywords or phrases and Twitter was to be monitored for the same. In addition, tweets were to be collected only from specific countries in Europe. Since infrastructure involvement was high and client’s core competency was not crawling big datasets, they wanted a facilitator for all this data.
Benefits to the client:
- Dynamic lists of keywords that could be modified anytime
- Continuous feed of relevant tweets as they appeared
- Single line queries could be performed like “Honda and sports” OR “Hugo Boss and NOT fragrance” (only examples)
- Ready-made data alleviating all tech-aches.