An average Indian’s movie watching experience at home comprises of mainly 3 things: Drama, Action and Advertisements. For every 20 minutes of a movie show time, 5 minutes are spent on watching commercials prodding the viewer to buy a product in their next shopping trip or enticing young minds to spend on something they do not need. Despite developing an immunity towards such extravagant commercials, the poor viewers don’t even get to watch the latest movies as per their liking. They have no choice but to watch what’s being shown by the channels.
Then there is the smart TV generation, who download movies from the internet (mostly torrents) so they can have a full control over their movie watching experience, synced with their schedules and completely (well mostly if you are not streaming) advertisement free. But they have to bear with another set of problems such as video quality, availability of torrent, or pay heavy ticket prices at a multiplex.
Neither of the above two viewing experiences is complete in itself. Hence, recently India had started seeing an upsurge in availability of better viewing experience services such as hotstar, Hooq and Ogle. You could view multiple high quality videos at your convenience for free or for a small fee. The only issue: content was limited. The entertainment giant Netflix, who had already cracked the content availability issue by generating quality content (some really popular TV shows and movies such as House of Cards, Narcos, etc), saw this as the ripe opportunity to expand in the Indian and APAC regions and cater to the growing demand of a better viewing experience at reasonable prices. What do we get? Unlimited video streams in SD/HD quality right on our devices without distractions or piracy concerns for as low as ₹500 per month. There could be no better timing than when the market is just beginning to bloom. But what does Netflix’s entry into the Indian entertainment industry mean for the Indian audience?
We hope Netflix can offer the Indian viewer what it is promising and more so that we can boast to have been a part of the Indian television revolution!