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[Best of December] McKinsey’s Report on Data Analytics, Deepfield’s Acquisition by Nokia and AWS Managed Services

December 28, 2016Category : Blog
[Best of December] McKinsey’s Report on Data Analytics, Deepfield’s Acquisition by Nokia and AWS Managed Services

Last month we discussed about the launch of Amazon Quicksight, analytics for Messenger bots, application of machine learning in Google Translate and Intel’s Nervana strategy. In this post we’ll cover December’s hot news and events from the data analytics and cloud computing field.[spacer height=”10px”]

McKinsey Releases Report on The State of Data Science

[spacer height=”10px”]This month McKinsey Analytics and McKinsey Global Institute published a report – The Age of Analytics Competing in a Data Driven World. In this report, they have studied the adoption of data analytics and its business value delivery. This year they have noticed application of data science across industries, especially in the field of machine learning and deep learning.[spacer height=”10px”]

Here are some of the salient points from the report:[spacer height=”10px”]

  • Location-based services and U.S. retail are the leading industries when it comes to capturing value from data and analytics. They predict that there is ample scope for businesses to gain new insights by capturing geospatial data to track assets, teams, and consumers spread across varied locations.[spacer height=”10px”]
  • Machine learning’s greatest application across industries lies in improvement of forecasting and predictive modelling. After analyzing 120 most important use cases of machine learning they weighted them as per respondents’ mention of each. Here is the resultant heat map:


  • In the next three there will be significant adoption of Machine learning to deliver real-time optimization across industries.[spacer height=”10px”]
  • In the present day, the two vital use cases of machine learning are empowerment of autonomous vehicles and personalization of advertisements.[spacer height=”10px”]
  • The top three barriers to accomplish data and analytics goals are[spacer height=”10px”]
    • Designing an appropriate organizational structure to support data and analytics activities (45%)
    • Ensuring senior management involvement (42%)
    • Designing effective data architecture and technology infrastructure (36%)[spacer height=”10px”]
  • In the last five years, U.S. retailer supply chain operations have witnesses up to 19% increment in operating margin by applying machine learning techniques.[spacer height=”10px”]
  • In the manufacturing industry, the primary areas where analytics can provide significant improvement are design-to-value, supply chain management and after-sales support.[spacer height=”10px”][spacer height=”10px”]

Nokia to Buy IP Network Analytics Company Deepfield

[spacer height=”10px”]On 15th December, Nokia announced that they would be acquiring U.S. based IP analytics vendor Deepfield. According to the Finnish company, the cloud service providers and large enterprises don’t have much idea about what’s going on with their network. Hence, this deal will enable Nokia to extend its leadership in real-time, analytics-driven network and service automation by delivering advanced solutions that can provide insights on network and application. This can also be applied to better protect networks from distributed denial-of-service (DDoS) attacks.[spacer height=”10px”]

Founded in 2011, Deepfield performs real-time analytics to provide insights on application demand and data flows. They monitor traffic from around 30,000 of the most popular cloud apps and services, and detect changes with respect to the way it flows through networks. Nokia intends to use this to bolster the SDN (software-defined networks) platform, Nokia Network Services Platform (NSP) and the Nuage Networks Virtualized Services Platform (VSP).[spacer height=”10px”]

Most of the customers of Deepfield are primarily based out of the U.S. (Time Warner and Comcast are the prominent ones). Nokia expects to close this deal by March, 2017 and has plans to sell the solutions to global customers.[spacer height=”10px”]

Craig Labovitz, founder and CEO of Deepfield commented:[spacer height=”10px”]

“We are very pleased to join Nokia, a like-minded global leader in IP networking with shared values in network innovation. I look forward to leveraging the strength of Nokia’s world-class customer, sales and support footprint to take our Deepfield technology worldwide.[spacer height=”10px”]

This will also give us a solid foundation from which to accelerate the creation of new value — both in the Deepfield portfolio, and in joint areas such as telemetry and automation.”[spacer height=”10px”]

Amazon Launches AWS Managed Services

[spacer height=”10px”]Public cloud services provider Amazon Web Services (AWS) has announced the launch AWS Managed Services, a solution specifically tailored for larger enterprises who would like to get benefits of public cloud. Although many of the larger companies use AWS, this solution can be a good fit for many big companies who are still following the old-school approach and aren’t excited enough to use AWS. It conceals some of the existing tools used for AWS administration and monitoring and depends on the AWS workforce to manage the complex aspects of the job.[spacer height=”10px”]

Although IBM offers similar solution, Google and Microsoft are yet to get into managed cloud services. There are some other companies like 2nd Watch, Datapipe, and Cloudreach who offer cloud computing infrastructure management solutions. Interesting thing to note here is that partners like Rackspace also offer management of applications that run on top of AWS. Now clients will be able to either go with the partners or simply use the official managed solution. There is no doubt that this solution will put pressure on the AWS partners.[spacer height=”10px”]

According to Jeff Barr, AWS Chief Evangelist, this solution is targeted at the Fortune 1000 and Global 200 companies. It has tools for data backup, patch management of software and operating systems, intrusion detection, and expenditure tracking. The price will depend on the number of AWS computing resources a company utilizes.

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