What is Big Data – What’s So Big About It?
Everyone has been hearing enough about big data these days, so much to consume all the space on social media, articles, blogs (including this one) and to keep technical writers engaged. So here are some thoughts to justify all the hype. What Is Big Data? What exactly does it mean? Well, there’s no definition of […]
Read MoreThe Magic of Big Data in the Travel and Tourism Industry
“Hotel booking free if you book within the hour!” How does anybody ignore a pop up like that? Especially when your travel dates are just around the dates they are offering. It is almost eerily too good to be true. You book your flight tickets in that very instant, you get a whopping discount on […]
Read MoreHow to Leverage Store Location Data to Improve Conversion Rates
Store location data is in the absolute prime of its youth. According to a survey, as cited by eMarketer, location data is one of the topmost emerging areas that marketers earmarked budget towards in 2019, even ahead of technologies that tend to get more eyeballs, namely IoT and Artificial Intelligence. Store location data has become […]
Read MoreSocial Media Data Scraping Explained
Challenges and Benefits Social media data is grossly undermined and undervalued. Consumers are often their unabashed selves on these platforms. The data trail they leave behind is absolute gold. It also makes for great research on what the competition is doing. And wherever there is data, there is data scraping. There is so much you […]
Read MoreSiloed Data and its Implications on Healthcare in the Post COVID Era
Looking back, there’s no denying that the healthcare industry has changed forever in the past twelve months. While the vaccine rollout promises to fix much of what’s broken in the coming months, many facets of the healthcare world will never revert to pre-pandemic ways. The pandemic has taught the healthcare industry a lot of difficult […]
Read MoreWeb Scraping Airbnb Data – A Guide for Travel Industry Players
Founded in 2008, more than 12 years ago, Airbnb has become the largest marketplace for lodging across the world. While it does not own or operate any of the properties or experiences offered on its website, it makes money by taking a commission on every booking on its platform. Common listings do include villas or […]
Read MoreWhy is Real Time Data Scraping Worth Investing in 2021?
Web scraping scrapes every piece of information you require from the beautiful world of the internet and gives it to you in a format that you find most useful. Yes, it is that cool. And what kicks it up a notch is real-time scraping. Over 2.5 quintillion bytes of data are created every single day. Data […]
Read MoreScraping Google Maps for Local Business Data and Lead Generation
Launched more than 15 years ago, Google Maps has evolved a lot and finds multiple uses besides how to get from point A to point B. Its most common offerings remain satellite imagery, aerial photographs, real-time traffic maps, and route planning via cars, bikes, public transport, and on foot. However, it is also heavily used […]
Read MoreSentiment Analysis of Blog Comment Data
Sentiment analysis is a technique that can break down and analyze comments on your blogs for opinion analysis: positive, negative, neutral, and beyond. Known as opinion mining in some worlds, it’s an extremely helpful mechanism that can work on truckloads of data to analyze the ‘sentiments’ behind all the statements made all across the web. […]
Read MoreHow to Leverage Product Feeds to Boost Sales?
As a retailer, don’t you want your product to automatically pop-up in the list of suggestions for search queries? Don’t you wish to gain higher visibility across multiple channels? How gratifying it would be to have complete control over the content displayed for your product! A well-built product feed can accomplish the same for you. […]
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