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Social Media

Interesting Ways in Which Marriott Leverages Social Data

May 22, 2018Category : Blog

Last Updated on May 22, 2018 by PreetishEverything you do online is leaving a data footprint and this moves across the web as a data trail and reaches your friends, family and even companies that might be interested in it across the globe. When you are dining out with your loved one, attending a friend’s party..

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Using Web Crawling to Identify Influencers in Your Industry

November 15, 2017Category : Blog

Last Updated on November 15, 2017 by PreetishWhen was the last time you sat through a TV commercial without reaching for the remote to switch the channel? It’s definitely going to take a while to recollect. However, it shouldn’t be news when we say that the returns from traditional advertising is going down with the..

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[Customer Spotlight] YouScan – Social Media Monitoring Platform

April 13, 2017Category : Blog

Last Updated on April 13, 2017 by PreetishSocial media monitoring  is about searching the web and social channels to uncover what audiences are saying about your brand, your competitors and where they are saying. The intelligence gathered from these channels will be used to create engagement and find insights to improve content marketing, customer service, product strategy, human..

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[Customer Spotlight] Sentiment Search – Consumer Insights Using Social Media for Restaurants

March 29, 2017Category : Blog

Last Updated on March 29, 2017 by PreetishIt’s crucial for businesses to listen, measure and understand what people are saying about them. Restaurants are no different – every day millions of reviews get posted on social media by the consumers. Sentiment analysis helps brands go beyond the vanity metrics such as Likes, Shares and Mentions to..

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How PromptCloud Rescued the Memories of an 86-year-old Mom

February 8, 2017Category : Blog

Last Updated on February 8, 2017 by Jacob KoshyOver the past two decades, we witnessed the growth of social media from merely a medium of communication with our friends and family to the central storehouse of our digital memories. Every fun-filled vacation, visit to the favorite travel destination, family get-togethers including random thoughts flashing through..

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10 Tools for Brand Monitoring on Twitter

October 27, 2016Category : Blog

Last Updated on October 27, 2016 by Jacob KoshyTo claim success in today’s challenging market conditions, it is crucial to understand your prospects, customers, and industry. And, this is where the concept of brand monitoring comes into the picture. Using the social media to promote and monitor your brand helps you discover new opportunities, uncover..

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Google Launches AI Powered Messaging app Allo to take over WhatsApp

September 23, 2016Category : Blog

Last Updated on September 23, 2016 by Jacob KoshyGoogle has been repeating failures over and over again when it comes to social networking. Orkut faded into oblivion and was eventually shut down and Google+ couldn’t make the impact they expected of it. Instant messaging is currently dominated by Facebook owned WhatsApp and has been doing..

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How to use Social Media Scraping to be your Competitors’ Nightmare

August 11, 2016Category : Blog

Last Updated on August 11, 2016 by Jacob KoshyBig data and competitive intelligence have been in the limelight for quite some time now. The almost magical power of big data to help a company make just the right decisions have been talked about a lot. When it comes to big data, the kind of benefits..

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Do you Have the Right Data for Sentiment Analysis?

August 2, 2016Category : Blog

Last Updated on August 2, 2016 by PreetishHave you ever heard the term ‘global twitter heartbeat’? Global marketers will die to get it right for the sake of building a strong and efficient sentiment analysis system for their product. It’s utterly an imaginary concept if your business has an online presence and sentiment analysis isn’t a..

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How Appealing Updates on Your Company Page on LinkedIn Generate more Leads

August 14, 2015Category : Blog

Last Updated on June 24, 2020 by LinkedIn surfaced on the world wide web on 19th May 2011. Since then, within their short journey of 5 years, it turned 332 million heads towards it. Now, with every passing second 2 new users sign up with LinkedIn and every single day, 25 million profiles are actively..

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