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Martin Kowalsky
Web developer and designer
form USA

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About Me

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about
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Innovative solutions
to boost your creative projects

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  • Leverage agile frameworks to provide a robust synopsis.
  • Iterative approaches to corporate strategy foster.
  • Bring to the table win-win survival strategies.
  • Scalable gun control breakthroughs social movement.
My Portfolio
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Finished projects
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Happy customers
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Awards won

Services

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Customer Spotlight

  • Web Data Scraping-Hotel-Travel Industry

Travel industry in India has been booming for the past few years and millennials are increasingly driving this trend. If there’s one tell-tale sign of a millennial, it’s their love for budget-friendly travel. With the rise of a population that wants to travel without burning a hole in their pockets, companies that cater to this market was also inevitable. One of the leaders in this segment is our client, Treebo – which is a budget hotel chain brand that needs no introduction to the typical Indian traveler. We recently had a brief interview with Mayank Khandelwal, who heads Engineering at Treebo, to understand their offerings better and to introduce them to our readers here on the PromptCloud blog.

Please give us a quick brief on Treebo and its key services. How has your journey been so far?

Treebo derives its name from “Bo Tree”, the fig tree under which Gautam Buddha attained enlightenment. The fig tree family – banyan, peepal among others – has inspired not just our name but also what we do. In many ways these trees were the earliest form of budget hotels, offering shelter to travelers without discriminating between the rich and the poor. We too are obsessed about offering quality accommodation at affordable prices. The soothing shade of these trees allowed several interesting conversations among fellow travelers. While serving our guests dutifully, we too love to strike up a conversation or two with them. And finally, we also aspire to emulate the vast reach of the banyan tree. With presence in 100+ cities (and counting), we are making sure that we are available to serve wherever your travels take you. Treebo partners with small, standalone hotels and helps them improve their service quality standards and also market themselves more effectively. The core pillars of the company are technology innovations (for superior customer experience and for reliable backend operations), on-the-ground process discipline, and new-age marketing (digital and offline).

What inspired you to come up with the idea of a budget hotel chain and what were the initial challenges?

If you are a traveler looking to spend under Rs 2,000 per day on your hotel room, you can’t escape the anxiety that every budget traveler experiences before and during her trip. That’s because you have no way of knowing whether or not you will get a dignified hotel experience. Chances are the bedsheets will have stains on them, the towels will be worn out, the staff will be rude, the bathroom will be smelly and unclean, and even worse, the place may not even be safe. These is exactly the anxiety that the founders of Treebo – Sidharth Gupta, Rahul Chaudhary, and Kadam Jeet Jain – had personally experienced on multiple occasions during their travels. And it didn’t make sense to them. They wondered – when in so many other consumer sectors – from food to fashion, from gadgets to cars, from foodgrains to jewellery – emergence of brands had offered the customer a sense of surety about the quality of product, why should the same not be true for budget hotels? With this thought in mind the trio started Treebo with the mission of providing a budget-traveler the best value for money by building India’s first budget hotel brand. Treebo offers guaranteed quality across all aspects of a hotel stay including spotless linen, free wifi, complimentary breakfast, friendly & prompt service, branded toiletries, and many more. The initial challenges for us were around maintaining our quality as we started to scale. In order to stay ahead of these challenges we use technology and new age business model innovations. One such innovation – called ‘Friends of Treebo’ – uses crowd-sourcing to get independent, experience-based feedback from individuals who sign up for the program. A highly scalable way of diagnosing quality gaps at our hotels, this initiative has already seen more than 600 sign-ups from people who have now become our eyes and ears on the ground. The other such innovation is on the staff training and motivation front.

According to you, how are Big Data and AI technologies transforming the travel domain? What’s Treebo’s role in this transformation?

Big Data and AI is having a tremendous impact on the travel domain. Recommendations and personalization of what user is looking for is a major use case. Another big factor is being able to predict prices correctly or being able to figure out how the occupancy of the hotel will pan out as time comes near to the check in date. Hotels are a perishable product. Inventory unsold on even on the day of check in has no value. Data plays a key role here. If we price right, we can maximise RevPAR (Revenue per available room). Dynamic pricing is an important consideration in the hospitality industry. Even back in 2004, Hilton and Marriott changed their room rates one to two times a day but nowadays with advent of machine learning applications for hotels, dynamic pricing can be based on predictive analytics to include more variables in forecasting the webprice. Treebo has also developed an in house pricing system which combines the market movement of prices on a particular stay date (competitor pricing), potential room night performance on that stay date and real time room night performance of that stay date together to be able to come up with the right price.

What challenges do you face when it comes to handling the data extracted from the web?

Some of the key challenges that we have faced in handling the market data are the right identification of the competition set and how effective is the data, how similar is the hotel whose data we are using with respect to a Treebo whose prices we are predicting, how far or near it is to the Treebo, how are the review scores of that hotel compared to the Treebo.

What are your plans and strategies for boosting the business growth in the upcoming year?

The focus for the upcoming year is on profitability, continue to grow at a rapid pace and keep beating our high quality standards. We will continue to strengthen our distribution strength by building strong B2B & Direct sales channels. We have also come up with our SaaS offering called Hotel Superhero. Hotel Superhero also helps manage online listings and focuses on sales, managing reviews and providing insights to the hotel owner.

What prompted you to choose PromptCloud as your data partner and what challenges in web scraping did we help you overcome?

We were always looking for a reliable partner for our data needs to provide us, market insights from multiple portals into how our micro-markets are doing, which micro-markets to gun for while scouting for new hotels. The PromptCloud solution could help us get the data at a desired frequency from all the portals we needed and for all the markets we needed. PromptCloud enabled us quickly to provide all the data and we could then build accurate projections on this data to price right and make intelligent inventory decisions. For example, if we could know that the hotels in a particular area are all sold out it could be a direct signal for us to increase prices as the expected occupancy would be higher. Also the trends of market prices helps make our pricing decisions. We have been able to build a pretty solid data science engine.

What new-age technologies do you anticipate disrupting the travel industry in the near future?

As Artificial Intelligence evolves the need of a customer to interact with businesses will start happening without the need of a human agent. AI can help big time here by bringing in Voice Assistants and ChatBots and answer customer queries 24×7. Another big area is Augmented Reality & Virtual Reality. Providing customers with options like Virtual Tour of the hotel on a VR device like an Occulus Rift etc. It can be a game changer in providing virtual simulations of travel destinations and accommodations facilities. Businesses can also offer interactive opportunities to service providers to market their services allowing AR-enabled shopping. Internet of Things (IoT) can help customer experiences big time. From hotels allowing smart rooms with a fully automated experience. It could also help with hotel owners monitor track of electricity and internet services in their rooms with smart devices.

Highly scalable

Need millions of records on daily basis? We’ve got you covered with our robust crawling infrastructure that has been honed for a decade.

Low latency

Our high-performance machines and the optimized crawling techniques make sure that the crawls run smoothly to deliver data as per the timeline.

Fully-managed service

We take care of the end-to-end data pipeline from building and maintaining the crawler to cleaning, normalizing and maintaining the data quality.

Dedicated support

We work with strong SLAs, provide prompt support and deliver more than we promise. Our data wizards are paranoid about making clients happy!

Complete customization

Irrespective of the complexity of the requirement, our crawlers are flexible enough to deliver tailor-made data feeds by tackling the nuances of web scraping.

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Working Process

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  • Discuss the project

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  • Develop & elaborate

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    02.
  • Final approvement

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My Skills

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LANGUAGE SKILLS

French

Dutch

Portugese

Russian

DEVELOPER SKILLS

Photoshop
95%
HTML/Css
65%
3D MAX
95%
PHP
70%
Javascript
60%
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My Video Presentation

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My Youtube Chanel

Resume

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Web Scraping Service

Our web scraping service is fully customizable. You can change source websites, frequency of data collection, data points being extracted and data delivery mechanisms could be customized based on your specific requirements. The data-aggregation feature of our web-crawler helps clients get data from multiple sources in a single stream. This feature can be used by different sorts of companies, ranging from news aggregators to job boards.

Customised Solutions

At PromptCloud, we provide fully automated and customized solutions for companies who are looking to leverage data from the web to build their own solutions or for spotting trends or building predictive engines. From cleaning the scraped data to supporting multiple formats of the clean data for your convenience, we do it all. With strong SLAs, low latency data feed, and highly scalable infrastructure, all available on the cloud, you can be rest assured that even the tiniest of website changes will be tracked and accommodated automatically.

Step 1

Sign up with CrawlBoard using your email id

Step 2

Enter your basic details like company name & country

Step 3

Select Ecommerce in the main category drop down and then choose from a range of websites & sub categories of which data feeds you wish to receive on a regular basis. You can select multiple options to get more feeds in the same project. You also have an option to choose the format in which you would like to receive the data.

Step 4

Sit back and relax, as fresh data gets uploaded to your API every 7 days. To know more details about how to download data using our API and other features of CrawlBoard, please download the CrawlBoard datasheet or watch this simple video here.

PromptCloud in Nasscom’s 50 emerging companies list for 2012

2012-2013
Nasscom annually identifies 50 high-potential companies, headquartered in India, showcasing them as quickly emerging companies to watch for. Of the 20 startups that were chosen this year, PromptCloud, with its cutting-edge technological expertise and high customer retention figures, was one of them. Details about this award and its process is here. Also checkout the presentation we made during the session on slideshare.

PromptCloud awarded for Industrial Excellence

2012-2013
The IEDRA Award is conferred each year in order to promote excellence and recognize organizations for achievements and outstanding contributions and services in their respective fields. PromptCloud was awarded one of the winners of Indian Industrial Excellence award for 2012 where the topic was Individual Achievement and National Development.

Microsoft Bizspark India Startup Challenge 2013 Finalist

2013-2014
Microsoft organizes its Bizspark startup challenge every year to recognize startups with promising products in cloud computing and mobility. PromptCloud emerged as one of the finalists in the 2013 challenge held in India across 10 cities.

Rising Star Award and Great User Experience Awards for PromptCloud by FinancesOnline

2018-2019
This April, FinancesOnline, one of the most popular and trusted software review platforms on today’s B2B market did a thorough review of our solutions and published it on their platform. We’re happy and excited to announce that PromptCloud has become a winner of the following awards after a thorough evaluation by the Finances Online experts: the Rising Star 2018 and The Great User Experience 2018. We’d like to express our sincere gratitude to Finances Online team for recognizing our efforts towards democratizing web data and including us in their exclusive list of data extraction solutions selected by their expert team. This makes us all the more inspired to invest more of our resources into our primary mission of making web data accessible to businesses looking to leverage its potential benefits. We invite everyone to check out our award-winning features praised by FinancesOnline and experience our DaaS (Data as a Service) solution first-hand. You can read PromptCloud’s review published by FinancesOnline.
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Testimonials

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