Companies in the automobile industry need to adapt to changes in technology and consumer behaviour faster than ever before. This ability to adapt quickly is necessary as the competition has tightened in the field with the advent of big data. Newer technologies like web scraping can help in getting insights about consumer behaviour and opinions on various aspects of automobiles.
This data collected from the web using scraping technologies can be further used to generate powerful insights that can act as a reference for improving products according to the consumer needs. Consumer focused manufacturing can help the industry achieve higher profits while providing more value to the consumers. From creating after-market-strategies to conceptual designs, data can help automobile companies in boosting the efficiency of every process involved in the production and marketing of vehicles.
How is data acquired from Automobile sites?
The data required to optimize the automobile manufacturing is out there on the web. Collecting data manually is no more a viable solution to acquire big data for serious business needs. Web scraping can be employed to crawl and extract auto sites on the web including forums, classified sites or automobile review blogs. These sites contain reviews, user ratings, brand reviews and other similar data that can benefit the automobile companies. Automobile forums like pistonheads.com, carforums.com and team-bhp.com have a huge amount of user generated content that can be crawled and extracted for analysis.
The web scraping process
Web scraping is a technically complicated and niche process. It begins with deciding on the source websites to be crawled. Once the target websites have been decided, the relevant schema tags for the required data needs to be identified to fetch data from the sites. Each site will differ in their structuring and hence the schema will be different for each of them. Once the schema is identified, web crawlers are set up to crawl and extract the data from the identified tags in the desired frequency. You can scrape any number of websites simultaneously with web scraping. Being completely automated and fast, web scraping can collect huge amounts of data in a short span of time. Considering the high level of resources and technical skills required, it is always better for companies to outsource the web scraping process.