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Measuring success metrics online for business
John Gable had recently inherited a leading furniture manufacturing company from his grandfather and was excited to get working on the family business. He had big ideas of modernising the business and taking it to a larger audience. Thus, after a lot of persuasion, he had been able to get his grandfather to register their business online a few months ago.
There were about 20 of such popular customer sites to track daily for the client to report internally and perform analysis on trends in pricing by customer as well as to understand how their products were doing in the market. Now, John wanted to measure the success rate of his efforts while catering to a larger online audience on these client sites. He wanted to monitor his product’s prices and reviews on various ecommerce platforms where they were available. He decided to take PromptCloud’s help in tracking his products’ popularity across platform and formulate his business strategy based on the results obtained.
How did PromptCloud Help?
PromptCloud maintained a mapping of the products on customer sites vis-a-vis those on client’s websites
Around 5000 client products were scraped daily for pricing and review data
These records were delivered to the client in multiple CSV’s via PromptCloud’s API
Each record contained the product details as on customer site, product details as on the manufacturer’s site and pricing /review details
Since the data volumes were small, the client could directly import this data into excel and perform their analyses.
Benefits to the client
Clean and fresh data ready to be used by business level representatives at client’s end
Zero involvement from client’s side during crawls
Reduced costs since client focus remained on analysis
Essential Market data was provided on a singular platform for further analysis
Thus, we helped an entrepreneur create a strong foothold in the competitive ecommerce market with key business intelligence backed by our data.
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