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Aggregating Hotel Reviews for Reputation Management | PromptCloud
 

Aggregating Hotel Reviews for Reputation Management

Running a successful hotel or restaurant business calls for more than just providing great service these days. To be able to stay ahead in the tightening competition, it is extremely crucial to find and rectify customer grievances as and when they arise. With the advent of social media, online reputation matters a lot and companies are already investing their time and money on improving it. If you are in the hotel or restaurant business and need data for reputation management, look nowhere else – our dedicated web scraping services have you covered.

Hotel reviews

Benefits of online reputation management

You can gain insights about the vulnerable as well as impactful areas of your business using web scraping for reputation management. The gathered data can help you understand your customer base better by identifying their geo-location, gender, age group and sentiments. Here are some of the other benefits you can reap from reputation management.

  • Helps in resolving customer issues promptly
  • Helps you earn customers’ trust
  • Improves transparency
  • Helps you identify new business opportunities

How you can gather Hotel reviews

Forums, social media sites and OTA sites  are some of the common places to look for when you want to aggregate hotel reviews data. Collecting data manually is not a feasible option anymore with the massive amounts of data in question. Web scraping technologies can be used to efficiently scrape data from sites like Makemytrip, Tripadvisor, Agoda, Booking, GoIbibo, ClearTrip, RedBus etc. These websites contain honest reviews of hotels posted by real customers.

How our web scraping service works

We set up web crawlers to extract hotel reviews from popular forums, hotel booking portals, food blogs and social media sites. Our crawlers can efficiently crawl and scrape dynamic websites that use Ajax or Javascript. The data collected by the scraping bots usually contain noise and duplicate entries. We refine this data to remove all the unwanted elements and clients get the output in a structured format which is ready to be plugged into their data analytics system. We provide the data in some of the most popular formats like JSON, CSV and XML which eliminates the question of compatibility.

Looking for a web scraping service provider for your business? It’s time to talk to us about your requirements.

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