Competitor analysis has already become a vital part of today’s business activities. With the capabilities of web crawling technologies, you can actually monitor and track competitors without much hassle. When it comes to competitor analysis, the best place to start would be their websites. If you ever wanted to know what technologies your competitors are using on their websites, you would know that it’s not feasible to manually scan through each competitor’s website source code.
This is where web crawling comes to the rescue. Web crawling bots can be programmed to identify technologies used behind a website and report back with their names and versions. Some of the common data points are the domain registrar name, web host, CMS, monitoring tools like Google analytics and clicky, CDN and SSL certificate provider.
What you can do with the data
The technologies used by your competitors on their websites can help you get insights on what works best in your industry. Combining this data with their search engine performance can even suggest what technologies are more SEO friendly. In short, you can always stay up to date with what your competitors are implementing on their websites using a web crawling service.
Common technologies that can be identified
These are the common website technologies that you can find out using our custom web crawling service:
- Web server
- SSL certificate details
- Nameserver providers
- Email services
- Content management system
- Analytics and tracking
- Content delivery network
- Aggregation functionality
- CSS media queries
How we find what technologies are used on a Website
We set up web crawlers to look for common lines of code particular to each technology. When the pieces of code matches the ones on a website, the technology is detected and the crawler reports back with the name and details of that technology. The process is fast and multiple websites can be crawled simultaneously. Our technology can also be used to check the freshness of a set of URLs or links on a particular webpage. If your website links out to third party sites a lot, there is a high risk of having broken links on your site. This is bad from a consumer experience perspective and can affect the search engine friendliness of your site badly. We provide the data in popular formats like CSV, XML or JSON which can be plugged into your analytics applications directly.
Ready to find out what technologies are used by your competitors on their websites? It’s time to talk to us about your requirements.