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Consumer Behavior Analysis on High Inflationary Period

Pavan Jakka
Pavan Jakka
Consumer behavior analysis

A Peek into History Taking a peek into the history of hyperinflationary scenarios and consumer behavior analysis, let’s revisit the dark period of a country where the native currency got depreciated beyond recovery in the early 1920s’ in Weimar, Germany. Where the country was functioning through a barter system. Expensive cars, art, and jewelry were […]

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Exploring the Exploratory Data Analysis Process!

Abhisek Roy
Abhisek Roy
Exploratory data analysis process

A dataset can be analysed in multiple ways. Exploratory data analysis process is one of the most widely used methods among the available solutions. In simple terms, the process involves the extraction of certain data points from the dataset and generating graphs. These graphs are then analysed visually to find trends or patterns. The visualisations […]

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Why Brand Affinity is Important for your Business to Grow

Pavan Jakka
Pavan Jakka
brand affinity

In a highly competitive, commoditised B2C environment, BRAND is the only moat a company can rely on for sustainable margins and profitability. It’s easier said than done, but what makes a brand is an interesting question to ponder. All consumer-facing businesses strive to register a certain kind of reputation through their products with various tools […]

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How is Big Data Revolutionizing The Digital News Industry?

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Nehal

Digital data is what digital data does. No, really. If it were to manifest itself in more tangible forms, we’d actually be in for a pretty rude shock. It is absolutely destroyed and rebuilding itself every day. Literally. Hyper-acceleration is the only word that can somewhat describe the pace at which our digital world is […]

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Online Travel Agencies Post COVID: Data is the Savior

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Mary

Online Travel Agencies are the commanding force in the travel industry. Their collaborations with major airlines and hotel chains make their service inevitable. But, the pandemic has created many difficulties. In this ultimate battle of survival, data is on the winning side. OTA data can remold their operations and marketing and bounce back even stronger.  […]

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The Importance of Data Normalisation

Abhisek Roy
Abhisek Roy

Companies have always used data to stay on the top. When businesses worked out of brick and mortar stores, most of this data crunching was offline since the datasets were smaller. As more companies have moved their businesses online (or at least parts of it), datasets have grown in sizes and now reach sizes up […]

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Machine Learning vs Predictive Analysis: Difference and Usage

Abhisek Roy
Abhisek Roy

Machine Learning Machine learning is a computational technique in which different algorithms can be used to generate models from data in real-time. These models are then used to produce consumable results from fresh data. As more data is fed into the system with time, the model automatically evolves based on its new learnings. Machine Learning […]

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Data Quality in The Age of Big Data

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Nehal

What is the first word that conjures up in your mind when you hear the word data quality? It’s difficult to really define it in real objective terms. Why do we need it but? Just because of the sheer amount of data that is available. The ‘size’ of data is no longer tin TB’s but […]

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Big Data Is Changing Enterprise Information Technology

Abhisek Roy
Abhisek Roy

As the digital age has evolved, the amount of information transmitted and received daily has also increased. From this the term ‘big data’ has emerged – a name coined to describe the high volume of data obtained and recorded from a diverse variety of sources. It represents a lot of opportunities for enterprise IT; however, […]

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How is Big Data Transforming the Video Game Industry?

Abhisek Roy
Abhisek Roy
big data in gaming industry

Introduction To Big Data In Gaming Industry Let’s start with some figures. Do you know that almost 2.5 billion people play video games across the world as per some reports? The global video game industry is supposed to surpass $159 billion by 2020. In 2019, mobile games made up around 60% of the global gaming […]

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