Gone are the days where mobile was relegated a distant second spot in every digital marketer and technology expert’s list of priorities. ComScore’s report makes it clear that people are increasingly using the mobile for doing things they used to traditionally do on their desktops or laptops a few years back. So successful has been the user adoption to the smartphone and tablets, that it has now overtaken desktops as the primary media channel where users spend most of their time in the US.
For enterprises, this means that they need to move away from a separate mobile marketing approach to having a ‘Mobile first’ approach. They also need to chalk out a specific mobile data driven strategy to build and implement a successful mobile marketing campaign. With so much emphasis on mobile users, a key theme would be to elevate the mobile user experience to assist in conversions and attracting revenues for the business. However getting a rich user experience delivered to mobile is not as simple when we compare the same for desktops and PCs. With mobile, there is a wide spectrum of crucial options that needs to be considered when thinking about a mobile user experience tactic. These include –
As will be evident in this article, a successful mobile user experience can only be driven by those who factor in all these points and design the most easy-to-comprehend, relevant, and meaningful strategy.
Some of the interesting ways in which user experience on mobile can be made incredible and delightful with help of data include –
With these steps your enterprise app can be equipped to draw in delighted user and boost mobile user experience to an altogether new level. Write in with your comments and let us know which other form of user experience you would employ to elevate user experience for your business.