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PromptCloud | 2013 November
 

November 2013

 

How big data can increase customer loyalty towards your brand

We have earlier discussed how big data can help companies in reaching the right kind of customers with more focused ad targeting campaigns. Businesses try hard to acquire more customers. However, acquiring a new customer costs as much as 5 times more than retaining an existing...

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How can a Small Business having modest budgets use Big Data?

If you have a small business that doesn't deal with large amounts of data on a regular basis, chances are, the very mention of the term 'big data' might sound astounding. In fact, its a commonly held belief that only the big corporations can afford...

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How big data is revolutionizing traditional ad targeting

Precision ad delivery is all about getting the right message in front of the right person at the right time, even better when they're not expecting to see your message. For example, let's say you just visited your favorite sports team's page on ESPN.com and...

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Data Visualization: What is it and Why it Matters?

Data visualization refers to the presentation of data in a graphical format. Traditionally, data visualization has existed in the form of charts and maps. The Periodic Table is one of the best uses of data visualization that reveals hidden relationships and makes the classification of...

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